A week planned from your strategy
The calendar is generated from your playbook, not from a blank page. Posts land on the right day, in the right channel, carrying this week's message. You review, it ships.
New counter-message applied to this week's LinkedIn and X drafts. Awaiting your review.
Scheduling is the easy part. Strategy is the point.
Everything a scheduler does, publishing included, plus the part no scheduler can do: knowing what to say.
Cadence, channels and themes come straight from your approved strategy. No Monday-morning "what should we post" meetings.
Connect your channels once and publish straight from the calendar, or schedule and let it ship on time.
When you accept a playbook change mid-week, the Planner redrafts the affected slots. This week's content reflects this week's market.
Facebook, Instagram, X and LinkedIn in one calendar, with platform-fit formats per slot.
From setup to signal, step by step
Playbook approved
The calendar reads your strategy: audiences, channels, cadence, current message.
Planner drafts the week
Slots fill with drafted posts, each tied to a playbook theme.
You review
Approve, edit or swap drafts. The Content Policy has already checked each one.
It ships on schedule
Approved posts publish to your connected channels at their slot time.
Good questions, straight answers
Facebook, Instagram, X and LinkedIn through connected accounts. You can also keep any slot as draft-only and publish manually where you prefer.
No. Every slot goes through your review by default. Approvals can be batched, but silence never means consent.
A rolling week by default, with the next week drafting as the current one ships. You can plan further ahead manually.
If you accept the resulting playbook change, the Planner proposes redrafts for the affected upcoming slots. Already-published posts stay untouched.
Related capabilities
Posts, Comments & Ads
Posts, comment replies and ad variants drafted by the Planner from your playbook and brand kit. Guarded by your Content Policy, waiting for your one-tap approve.
Studio · BrandBrand Kit & Channels
Your voice, logos, colors and creatives in one place, and your channels connected for publishing. Upload a creative once and it becomes an adaptive template the AI can fill correctly.
Playbook · AI-poweredMarketing Playbook
Your positioning, messaging and channel plan in one living document. When the market moves, the playbook proposes its own update. You approve it, and the system remembers why.
Stop planning content from a blank page
Connect your channels and let your strategy write the calendar.
Available on Pro