Know what changed, and why it matters
Real-time alerts when a competitor makes a move that matters, and weekly AI insights that turn raw tracking data into trends, opportunities and threats.
The important thing finds you
No dashboards to babysit. When something is worth your attention, it arrives with context attached.
Every alert is scored high, medium or low, so a pricing cut never drowns in a sea of routine posts.
Alerts arrive with context: what changed, why it likely happened, and what a sensible reaction looks like.
Trends, opportunities and threats surfaced automatically across every competitor you track, refreshed weekly.
When a signal touches your strategy, the Strategist proposes a playbook edit. You approve, the system remembers why.
From setup to signal, step by step
Tracking runs daily
Oppira scans all nine channels for every competitor you track.
Changes get scored
The AI separates routine activity from strategic moves and assigns a priority.
Alert lands with context
You see what changed, the evidence behind it, and a suggested reaction.
One click to act
Open it in chat, generate a brief, or accept the proposed playbook update.
Good questions, straight answers
Strategic changes: pricing moves, new campaigns, landing page rewrites, messaging shifts, unusual posting or ad activity, and review spikes. Routine posts stay in the feed, not in your alerts.
The AI weighs the kind of change, how far it deviates from the competitor's normal behavior, and how close it sits to your own positioning. A price cut in your segment scores higher than a hiring post.
In the Insights feed inside Intel, refreshed weekly. Each insight names the trend, the competitors involved, and what it means for your plan.
Indirectly, yes. When an alert is strategically relevant, the Strategist drafts a proposed playbook edit. Nothing changes until you accept it.
Related capabilities
Automatic Daily Tracking
Point Oppira at your competitors once. From then on it watches their social posts, ads, landing pages, reviews and mentions, every single day, so you never have to.
Playbook · AI-poweredMarketing Playbook
Your positioning, messaging and channel plan in one living document. When the market moves, the playbook proposes its own update. You approve it, and the system remembers why.
Intel · AI-poweredChat & MCP Access
Chat with an agent team that knows your competitive landscape. Watch them call tools, generate reports, and hand work to each other. Or bring them into Claude over MCP.
Never learn about a move three weeks late
Start free and get your first prioritized alerts the same day tracking begins.
Available on Free · Basic · Pro