The market, measured
What the market actually does, rather than what marketing advice says it should. Signals is our own measurement programme: twelve recurring questions about cadence, formats, timing, paid creative, reviews and messaging, answered from the field that marketing teams are measured against.
What Signals measures
Volume vs yield
Does posting more actually produce more?
Format shift
Which post formats is the market moving toward?
Timing map
When does everyone post, and when does posting actually pay?
Followers vs engagement
Does a growing audience mean growing engagement?
Paid lift
When a brand runs more ads, does its organic engagement rise too?
Creative half-life
How long does an ad creative actually stay in market?
CTA language shift
What are advertisers asking people to do, and is that changing?
Rating shape
What does a review profile actually look like?
Messaging portfolio
How concentrated is brand messaging, and on what?
Tone drift
Is the market tone of voice moving, and in which direction?
Sameness index
How much of a brand vocabulary is shared with the rest of the field?
Copy-paste index
How much market copy is recycled across channels, and does it cost anything?
What Oppira Signals Measures
Oppira Signals answers twelve recurring questions about what the tracked market actually does, from posting cadence and format mix to timing, paid creative, reviews and messaging. Every figure is reported with the window it covers, and it describes a typical account in the field rather than the largest brand in it.
Read the methodologyYour own numbers, measured the same way
Oppira runs these measurements on the competitors you track, in your own timezone, and turns the gaps into a playbook and drafted posts.