A strategy that never goes stale
Your positioning, messaging and channel plan in one living document. When the market moves, the playbook proposes its own update. You approve it, and the system remembers why.
We lead with the lowest entry price in the category.
We lead with onboarding speed and support quality, priced fairly.
The strategy doc that keeps itself current
Most strategy decks rot in a drive folder. The playbook is wired to your market and to your content.
Foundation, positioning, messaging, channels and cadence. Each layer builds on the previous one, and each stays editable.
When Intel spots a relevant move, the Strategist drafts an edit: old line struck through, new line beside it, accept or decline.
When a call is genuinely yours, like matching a price cut, the agent asks instead of assuming. Your answer becomes part of the strategy.
The content calendar and every draft are generated from the playbook, so what you publish always reflects what you decided.
From setup to signal, step by step
Drafted from your data
After a few days of tracking, Oppira drafts your playbook from real market context.
You review and approve
Walk the layers, edit freely, approve section by section. It becomes your source of truth.
The market moves
A competitor shifts pricing or messaging. The Strategist proposes the counter-edit.
Strategy becomes content
Accepted changes flow into next week's calendar and drafts automatically.
Good questions, straight answers
Oppira drafts it from your tracked competitive data plus what you tell it about your business. You review, correct and approve. It typically takes a few days of tracking before the first draft is worth reading.
Yes, every section is editable. Agent proposals and your manual edits live in the same document, and both are recorded in the change history.
Strategically relevant Intel signals: pricing moves, messaging shifts, new campaigns, channel changes. Routine competitor activity does not generate proposals.
The playbook stays as it was, and the declined proposal is logged with your reasoning. The Strategist learns which kinds of changes you care about.
Related capabilities
Marketing Battlecards
A deep, AI-maintained profile and playbook for every rival: positioning, threat level, messaging angles, channel matchups and concrete counter-moves, refreshed weekly.
Playbook · AuditChange History
A full audit trail of your playbook: what changed, when, what triggered it, and who approved it. Strategy with a memory.
Studio · CoreContent Calendar
The calendar is generated from your playbook, not from a blank page. Posts land on the right day, in the right channel, carrying this week's message. You review, it ships.
Retire the strategy deck that rots
Get a living playbook drafted from your real market within days of connecting your competitors.
Available on Basic · Pro