See the story, not just the moves
Competitor moves rarely come alone. Market Trends groups them into the stories your market is telling right now: who is pushing what, whether it is speeding up, and what it means for you.
Hold your price and answer on the first month, not on the discount.
Your whole market, read as a handful of stories
A discount here, a new ad there, a wave of bad reviews somewhere else. On their own they are noise. Together they are a trend you can answer.
Offers, launches, ad campaigns, website changes and review waves from every competitor you track, grouped into the few stories they belong to.
Each trend says whether it is new, heating up, holding steady or cooling off, so you know which ones need an answer this week.
The page opens with what moved since you last looked: trends that sped up, trends that are new, and companies that joined one.
Every trend shows a lane per company with their moves on a shared timeline, your own lane included, so you see who started it and whether you have answered.
Each trend comes with a plain-language read on why it matters to your brand and one suggested move you can add to this week's list or hand to the agent.
Open any company to see where it is heading, what it did lately, how it shows up on social, what it advertises and what its customers say back.
From setup to signal, step by step
Track your competitors
Market Trends builds on the same daily tracking as the rest of Intel.
Moves become alerts
Every move that matters, across social, ads, websites and reviews, arrives as an alert.
Alerts become trends
Oppira groups the alerts of the last five weeks into trends and tracks how each one is moving.
Answer the ones that matter
Plan a response with the agent, add the move to this week, and see how your answer did.
Good questions, straight answers
A group of moves by one or more competitors that belong to the same story, for example several rivals running price-led promotions at once. Each trend shows the moves behind it, who drives it and whether it is speeding up.
Alerts tell you that something happened. Market Trends tells you what the alerts add up to across your whole market, so you answer the story once instead of reacting to every move.
The page reads the last five weeks of moves. Trends that have run their course move into a faded section, so you can still see what happened.
Every plan. The more competitors and channels you track, the more of your market the trends cover.
Related capabilities
Alerts & Insights
Real-time alerts when a competitor makes a move that matters, and weekly AI insights that turn raw tracking data into trends, opportunities and threats.
Intel · CoreAutomatic Daily Tracking
Point Oppira at your competitors once. From then on it watches their social posts, ads, landing pages, reviews and mentions, every single day, so you never have to.
Playbook · AI-poweredMarketing Playbook
Your positioning, messaging and channel plan in one living document. When the market moves, the playbook proposes its own update. You approve it, and the system remembers why.
Ready to read your market as stories?
Start tracking your competitors and let Oppira show you the trends their moves add up to.
Available on Starter · Basic · Pro