Choose your plan
An adaptive marketing system priced for small teams. Every plan includes the full Intel, Playbook and Studio loop. Cancel anytime.
- Up to 5 competitors
- Facebook, Instagram, X & LinkedIn tracking
- Up to 3 months of data history
- 1 seat
- Automatic daily tracking
- AI-powered alerts
- Everything in starter, plus:
- Up to 10 competitors
- Trustpilot review tracking
- Competitor Facebook & Google Ads tracking
- Landing page change tracking
- MCP access
- Up to 6 months of data history
- Everything in basic, plus:
- Up to 20 competitors
- Up to 12 months of data history
- 10 seats
- Your own paid ads: connect, read and manage
- Oppira CLI access
- AI agent (75 messages/day)
Oppira Insider Round one
Early-stage and willing to talk to us? Insider seats ride on a full Pro workspace, granted by hand rather than bought, with everything we build next switched on for you first.
What each plan actually gives you
The same capabilities, read one plan at a time. Switch the tab to see where a tier stops and the next one picks up.
| Capability | What a Basic workspace gives you |
|---|---|
| Intel | |
| Competitors trackedPer brand. Add, swap and retire them whenever you like | Up to 10 |
| Your own companyYour channels measured the same way as theirs | Tracked free, it does not count toward your limit |
| Competitor discoveryName your market and Oppira suggests who to watch | Up to 15 discovery runs a day |
| Channels watchedEvery surface a rival shows up on, read as one picture | Facebook, Instagram, X, LinkedIn, Trustpilot reviews, Google Ads, Meta Ads and landing pages |
| Scanning cadenceHow often we look follows how often they actually post | Active profiles daily, quiet ones twice a week, ads twice a week while they run |
| Landing page changesPricing edits and new claims, caught and diffed | Checked weekly, with the change spelled out |
| Trustpilot reviewsWhat their customers complain about, in their own words | Tracked continuously, with the sentiment summarised |
| Competitor Facebook and Google adsEvery ad they are running, with how long it has been live | Both networks, checked twice a week while they advertise |
| Press and news mentionsWhat the press and the wider web are saying about them | Gathered with each battlecard refresh |
| Alerts, insights and briefingsWhat changed, why it matters and what to do about it | AI alerts daily, insight cards every Monday, plus a weekly briefing |
| Analytics and profilesEngagement, cadence and tone, per rival and head to head | Advanced charts, competitor profiles and analysis |
| History in the appHow far back the charts and timelines reach | Up to 6 months |
| Raw data keptHow long the underlying records live, whatever window your plan shows | 14 months of posts and ads |
| Playbook | |
| Marketing playbookPositioning, messaging, audiences and objections in one place | Rewritten as the market moves, you approve every edit |
| Playbook refreshesRewriting a section, or a whole cluster of them, on demand | 25 section and 25 cluster refreshes a month |
| BattlecardsWhat to say when a deal runs into a specific rival | One per competitor, regenerated on demand |
| Change historyEvery accepted edit, with the signal that caused it | Last 500 changes, the last 5 versions of each section restorable |
| Scheduled reportsA plain-language brief, delivered on a schedule. Counted per brand | 3 schedules, weekly or monthly by email |
| Studio | |
| Content calendarThe week planned around what your playbook currently says | Planned, drafted and scheduled for you |
| PublishingConnect an account once and Studio ships to it on schedule | X, Instagram, Facebook, LinkedIn, TikTok, YouTube, Threads, Bluesky, Pinterest, Reddit, Telegram, Snapchat and Google Business |
| Assets and brand kitOn-brand images without a round trip to a designer | Image generation, templates and a brand kit per brand |
| Daily Studio budgetThe creative engine is one size for everyone, on every plan | 10 images, 5 planned calendars, 5 draft-all runs and 50 slot inserts, per brand per day |
| Comment inboxReplies written in your voice, waiting for a yes | Drafted for you, published on approval |
| Connect an ads channelPull your own spend, performance and creatives into Oppira | Meta, Google, LinkedIn, TikTok, Pinterest and X Ads, read only |
| Your own paid adsAct on what you read: pause, resume and change what is running | Not included |
| Team and brands | |
| BrandsSeparate workspaces, each with its own competitors and playbook | 1 included, more can be added to your subscription |
| Team seatsColleagues working in the same workspace | 3 seats |
| Roles and permissionsWho can read and who can change Intel, Playbook, Studio and ads | Per module, read or write |
| Guest brand sharingA freelancer or client who should only see one brand | Invite someone into a single brand |
| Agent, tools and support | |
| AI marketing agentInvestigates the market, proposes playbook edits and plans content, in the app or from the CLI | 50 messages a day |
| Oppira CLIScriptable, JSON-friendly output for shells and CI | Not included |
| MCP serverClaude, Cursor or any MCP client, reading your workspace | Read-only, 100 tool calls a day |
| LanguagesAlerts, playbook and content in the language you work in | All 20: English, Hungarian, German, French, Spanish, Italian, Portuguese, Dutch, Polish, Swedish, Czech, Romanian, Turkish, Russian, Ukrainian, Japanese, Korean, Chinese (Simplified), Arabic and Hebrew |
| SupportA person, not a queue | Standard |
Questions about plans and billing
Starter ($39 a month) tracks up to 5 competitors across Facebook, Instagram, X and LinkedIn with daily tracking, alerts, insights, analytics, the marketing playbook, battlecards and Studio. Basic ($79 a month) tracks up to 10 competitors and adds Trustpilot reviews, competitor Facebook and Google ads, landing-page change tracking, three scheduled reports, MCP access and connecting your own ads channel to read performance. Pro ($149 a month) tracks up to 20 competitors, keeps 12 months of history, adds managing your own paid ads, ten scheduled reports and the Oppira CLI. Studio is the same on all three: the calendar, drafting, publishing to thirteen platforms, brand kit and comment inbox.
No. Every plan is paid from the first day, starting at $39 a month, and you can cancel at any time. The one way to use Oppira without paying is the Insider program: early-stage teams apply, we grant a seat by hand, and we talk to you while you use it. If you want to see the kind of data the platform produces before committing, the published market reports are built from the tracked fleet rather than from a mockup.
Annual billing saves you 15 percent versus paying monthly. Starter works out to $33 a month ($398 a year) instead of $39, Basic to $67 a month ($806 a year) instead of $79, and Pro to $127 a month ($1,520 a year) instead of $149.
Yes. You can upgrade, downgrade or cancel at any time. Upgrades take effect immediately, and if you cancel you keep access until the end of your current billing period. There are no long-term contracts.
Each plan has a maximum number of tracked competitors per brand: 5 on Starter, 10 on Basic and 20 on Pro. When you reach the limit you can stop tracking a competitor to free up a slot, or upgrade for more slots and a longer data history.
Nothing is deleted. Your workspace is archived: the competitors, playbook, battlecards and history you built are kept exactly as you left them, while tracking, alerts and Studio pause and the app itself is locked until a plan is active again. Picking a plan reopens the same workspace rather than starting a new one.
Every plan includes one brand, and Basic and Pro can add more as a purchased quantity on the subscription: $49 a month per extra brand on Basic and $99 a month on Pro. Each brand keeps its own competitors, playbook, calendar and connected channels, and the Studio daily budgets are counted per brand rather than shared across them.
Most tools show you data. Oppira automates your marketing.
Intelligence becomes strategy. Strategy becomes content. Pick a plan and see your first playbook update this week.