Free gives you full competitor monitoring for up to 3 competitors with daily tracking, alerts, insights and analytics. Basic ($49 a month) tracks up to 6 competitors and adds review and ad tracking, the marketing playbook, battlecards, custom reports and MCP access. Pro ($79 a month) tracks up to 12 competitors, keeps a longer data history and adds Studio, so you can plan, create and publish content in one place.

Yes. The Free plan is $0 a month with no credit card required. It includes automatic daily tracking, AI-powered alerts, AI insights, a weekly briefing and advanced analytics for up to 3 competitors. It is the full Intel monitoring layer, not a time-limited trial.

Annual billing saves you about 15 percent versus paying monthly. Basic works out to $42 a month billed annually instead of $49, and Pro works out to $67 a month instead of $79.

Yes. You can upgrade, downgrade or cancel at any time. Upgrades take effect immediately, and if you cancel you keep access until the end of your current billing period. There are no long-term contracts.

Each plan has a maximum number of tracked competitors: 3 on Free, 6 on Basic and 12 on Pro. When you reach the limit you can stop tracking a competitor to free up a slot, or upgrade to a higher plan for more slots and a longer data history.