One page to outflank each competitor
A deep, AI-maintained profile and playbook for every rival: positioning, threat level, messaging angles, channel matchups and concrete counter-moves, refreshed weekly.
Lean into self-serve onboarding messaging. Their weak spot: sales-led, slow to activate, and their reviews say so.
Everything you need on one page
Stop assembling competitor decks by hand. Open a battlecard and act.
Each card opens with the competitor's positioning, a low/medium/high threat level, and the rationale behind it.
Their core claims, your proof points, and ready "why us" angles. A scaffold for landing pages, decks and replies.
Channel-by-channel matchup: their cadence, their formats, your move, and whether you are winning or catching up.
Concrete scenarios paired with prioritized commitments: owner, timeline, expected impact and confidence.
Recent news, product moves and financial signals pulled from public sources, cited inline so every claim is checkable.
Explicit anti-patterns: which battles to skip and which terrain you cannot win, so effort goes where it pays.
From setup to signal, step by step
Track your competitors
Battlecards build on the same daily tracking as the rest of Intel.
Data accumulates
A few weeks of activity plus external signals make the first card confident.
Weekly AI synthesis
Positioning, matchups and scenarios are re-synthesized every week with citations.
Open, decide, act
Pick a competitor, walk the card, and let the commitments drive next week's roadmap.
Good questions, straight answers
Battlecards are available from the Basic plan upwards. Free users see a preview and can upgrade to unlock full access.
Weekly. Positioning, channel matchups and scenarios are re-synthesized on the same cadence as the external signal pulls, so the card never drifts from reality.
Typically a few weeks of daily tracking. Until then the card shows what data is still missing rather than guessing.
Public sources: press releases, news coverage, filings and product announcements, cited inline so you can click through to the original.
Related capabilities
Marketing Playbook
Your positioning, messaging and channel plan in one living document. When the market moves, the playbook proposes its own update. You approve it, and the system remembers why.
Intel · AI-poweredAlerts & Insights
Real-time alerts when a competitor makes a move that matters, and weekly AI insights that turn raw tracking data into trends, opportunities and threats.
Playbook · AuditChange History
A full audit trail of your playbook: what changed, when, what triggered it, and who approved it. Strategy with a memory.
Ready to outflank your competitors?
Upgrade and turn every tracked competitor into a one-page playbook your team can act on.
Available on Basic · Pro