Drafts in your voice, grounded in strategy
Posts, comment replies and ad variants drafted by the Planner from your playbook and brand kit. Guarded by your Content Policy, waiting for your one-tap approve.
Written like you, checked like a lawyer
Every draft knows your strategy, your voice and your rules before it is ever shown to you.
Each draft carries the current playbook message, not a generic AI take. When positioning changes, the drafts change with it.
Every incoming comment gets a reply drafted in your voice, queued for a one-tap approve. No comment left hanging for days.
The same counter-message becomes platform-fit ad variants, ready to pair with your generated creatives.
House rules every draft must pass: brand voice, claim standards, discount limits. Violations get held and flagged, never silently shipped.
From setup to signal, step by step
Ground truth loads
The Planner reads your playbook, brand kit and content policy.
Drafts generate
Posts, replies and ad copy are drafted for the calendar and the comment queue.
Policy check runs
Every draft is checked against your rules. Anything questionable is held for you.
You approve, it ships
Approve one by one or in batches. Published content is tracked like everything else.
Good questions, straight answers
From your brand kit: voice guidelines, sample posts and your published history. You can tighten the voice anytime and future drafts follow.
Anything checkable: "confident, plain language", "claims must reference real data", "discounts over 10% need approval". Rules are yours to write, the AI enforces them on every draft.
Comments on your connected accounts. Each gets a suggested reply in your voice, and you approve, edit or dismiss it. Nothing is answered automatically.
Always. Drafts are starting points. Your edits also teach the Planner what you prefer.
Related capabilities
Content Calendar
The calendar is generated from your playbook, not from a blank page. Posts land on the right day, in the right channel, carrying this week's message. You review, it ships.
Studio · BrandBrand Kit & Channels
Your voice, logos, colors and creatives in one place, and your channels connected for publishing. Upload a creative once and it becomes an adaptive template the AI can fill correctly.
Playbook · AI-poweredMarketing Playbook
Your positioning, messaging and channel plan in one living document. When the market moves, the playbook proposes its own update. You approve it, and the system remembers why.
Ship more, write less
Let the Planner draft this week's posts and replies from your strategy, and keep the final word for yourself.
Available on Pro