How to Schedule Pinterest Pins
The Business Account Scheduler, Its 10-Pin Queue, and How to Plan Beyond It
Short answer
You can schedule Pinterest Pins natively from a business account. Create a Pin, choose Publish at a later date, and pick a time up to 30 days ahead. You can have up to 10 Pins scheduled at once, and after scheduling you can change the title, description, board, link and date, but not the image or video.
1. How do you schedule a Pin on Pinterest?
From a business account, create a Pin, fill in its details, then choose Publish at a later date and set the date and time. On mobile, the option sits next to Schedule date in the Pin details.
On desktop, following Pinterest Help [s1]:
- Log into your business account and click Create. Choose Create Pin. Scheduling is only available on business accounts, which are free to set up or convert to.
- Upload the image or video. You can select up to 10 images at once, and each becomes a separate Pin rather than one multi-image Pin.
- Fill in the Pin details. Title, description, destination link and board. The link is the reason most brands are on Pinterest, so tag it with UTM parameters.
- Choose Publish at a later date. Pick the date and time, up to 30 days ahead, and finish creating the Pin. It joins your scheduled Pins instead of publishing.
In the app, tap the plus icon, then Pin, select one or more images or videos, fill in the details, tap the arrow next to Schedule date, choose the time, then tap Done and Schedule [s1].
2. What are the limits of native Pin scheduling?
Business accounts only, one Pin scheduled at a time, a maximum of 30 days ahead, and no more than 10 Pins scheduled for the future. Media cannot be changed after scheduling.
| Limit | Rule | Practical impact |
|---|---|---|
| Account | Business account required [s1] | Convert a personal account first; it is free |
| Horizon | Up to 30 days in advance [s1] | Seasonal content planned months ahead waits in a calendar |
| Queue size | Up to 10 Pins scheduled for the future [s1] | Two a day fills the queue in five days |
| Pace | One Pin scheduled at a time [s1] | No bulk scheduling natively |
| Edits | Title, description, board, link and date can change; image or video cannot [s1] | A wrong image means delete and recreate |
3. What should a scheduled Pin look like?
A vertical 2:3 image at 1000 x 1500 pixels, PNG or JPEG, with a title of up to 100 characters and a description of up to 800. Video Pins run from 4 seconds to 15 minutes.
| Item | Specification |
|---|---|
| Image shape | 2:3 recommended, 1000 x 1500 pixels [s2] |
| Image file | PNG or JPEG, up to 20 MB on desktop and 32 MB in the app [s2] |
| Title | Up to 100 characters; the first 40 are most likely to show [s2] |
| Description | Up to 800 characters [s2] |
| Video | MP4, MOV or M4V, 4 seconds to 15 minutes, up to 2 GB [s2] |
| Video shape | Vertical 2:3, 4:5 or 9:16 recommended; avoid shorter than 1:2 or wider than 1.91:1 [s2] |
Front-load the title. With only the first 40 characters reliably visible, "Spring garden checklist for small yards" does more work than a title that starts with the brand name.
4. What does a third-party scheduler add for Pinterest?
Mainly room. A scheduler holds Pins in its own queue and publishes each one through Pinterest's API at its time, so the 10-Pin and 30-day limits stop shaping your plan.
| Need | Native Pinterest | Third-party scheduler |
|---|---|---|
| Schedule a Pin with link and board | Yes, business accounts | Yes |
| More than 10 Pins queued | No | Yes; the tool holds the queue |
| Beyond 30 days | No | Yes |
| Bulk scheduling | One at a time | Usually |
| Same idea to Instagram and Facebook | No | Yes |
| Consistent UTM tags | Manual | Often automatic |
For a brand posting a handful of Pins a week, native scheduling in weekly batches works. For a shop with a catalogue and seasonal peaks, the queue limit alone justifies a tool.
5. What should you check before scheduling a Pin?
The image, because it cannot be changed later, then the link, the board, the title opening and the date. Pinterest is a search engine for ideas, so the words matter as much as the picture.
- The image or video is final, since it cannot be edited after scheduling.
- The image is vertical 2:3, ideally 1000 x 1500 pixels.
- The first 40 characters of the title describe what the Pin is.
- The description uses the words people search for, within 800 characters.
- The destination link works on mobile and carries UTM tags.
- The board is right, since boards shape where the Pin is discovered.
- Your native queue has space: fewer than 10 Pins already scheduled.
6. Where does Oppira fit?
Oppira Studio publishes Pins from the same calendar as your other channels, gives each post its own image in the format your Playbook sets for Pinterest, and publishes after you approve.
Studio adds UTM tags to links and reads prices and promotions from your product catalogue, so a scheduled product Pin carries the current price and the offer's expiry. On Basic and above you can also connect Pinterest Ads to read spend and performance next to organic Pins.
Key Takeaways
Business accounts can schedule natively
Create a Pin, choose Publish at a later date, and pick a time up to 30 days ahead.
The queue holds 10 Pins
Pinterest Help states you can have up to 10 Pins scheduled for the future, scheduled one at a time.
Media is locked after scheduling
You can change the title, description, board, link and date, but not the image or video.
2:3 at 1000 x 1500
Pinterest recommends a vertical 2:3 image, with a 100-character title and 800-character description.
Tools remove the queue limit
A scheduler holds the Pins itself and publishes each at its time, so the 10-Pin cap stops shaping the plan.
Frequently Asked Questions
Sources
- Schedule Pins Pinterest Help, September 2026.Business accounts, 30 days, 10 scheduled Pins, editing rules.
- Pinterest product specs Pinterest Help, September 2026.
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