Oppira vs Metricool
If competitor tracking means follower counts, posting volume and engagement, and you write your own posts, Metricool does it free and you should use it. Oppira is worth paying for when there is nobody to decide what to post and write it, and when the question moves to competitor ads, pricing pages and reviews. Metricool is also the far better tool for your own analytics.
Metricool
Choose Metricool if you write your own posts and need strong analytics for your own accounts, publish across a wide network mix, or want competitor tracking without paying for it. The free plan with five competitor profiles genuinely covers a solo marketer who skips LinkedIn and X, and Starter from 16 EUR per month billed annually covers up to five brands. For many small teams this is the better first purchase.
Check Metricool pricingOppira
Choose Oppira when there is nobody to decide what to post and write it, and account metrics have stopped answering the question. The trigger is usually specific: a competitor launched an ad campaign you found out about late, changed their pricing page without you noticing, or collected a run of reviews that explains a lost deal. It also fits a team of three, because seats are included rather than billed per brand or per person.
See Oppira plansThis is the closest comparison on the site, and one where the honest answer often favours the other tool. Metricool has a free plan that includes five competitor profiles. Nothing else in this category gives competitor tracking away, and for someone who writes their own posts that is frequently the end of the decision.
The two products do overlap. Both watch competitor social accounts, both publish posts, both report on what happened. The divergence is how far the competitor view goes, and who decides what to post and writes it: in Metricool that is still you, in Oppira it is the product, and you approve.
Prices below were checked against vendor pricing pages in October 2026, with the qualifier kept attached. Metricool prices in brand-count bands, Oppira prices per plan with seats included, and neither is a per-user product.
Feature by feature
| Capability | Oppira | Metricool |
|---|---|---|
| Pricing | ||
| Entry price | Starter $39 per month, 1 seat included | Free plan, then Starter from 16 EUR / $20 per month billed annually |
| Free access | No free plan, but a 7-day trial without a card | Free plan with 1 brand and 5 competitor profiles |
| Pricing unit | Per plan, with 1, 3 and 10 seats included | Brand-count bands, from 5 brands on Starter upward |
| Analytics | ||
| Own-account analytics | Analytics and charts, scheduled reports from Basic | Strong organic and paid reporting in one view |
| Publishing | ||
| Publishing and scheduling | Publishes the posts you approve, on a schedule | Full scheduling across a wide network list |
| Coverage | ||
| Publishing networks | Nine, including TikTok, YouTube, Threads, Bluesky and Pinterest | Wide list including Twitch and Google Business Profile; X is a paid add-on |
| Content | ||
| Writing the posts | Writes posts, comment replies and ad drafts from your plan | AI assistant for captions and post ideas |
| Competitors | ||
| Competitor social tracking | Daily across four platforms, on every plan | 5 competitor profiles free, up to 100 on paid plans |
| Competitor ad tracking | Competitor Facebook and Google Ads from Basic | Reports on your own ads, not competitor ads |
| Review monitoring | Trustpilot reviews from Basic | Not part of the product |
| Website change tracking | Competitor page changes from Basic | Not part of the product |
| Strategy | ||
| Marketing plan | A plan that updates itself when the market moves | Not part of the product |
Highlighted cells mark the stronger option. Pricing and features accurate as of October 26, 2026. Check the vendor pricing page before you decide. Product names and trademarks belong to their owners.
The free plan is the strongest argument against paying
Metricool gives away 1 brand, 20 posts per month, 30-day analytics and 5 competitor profiles, with no time limit. For someone tracking a handful of rivals on social and writing their own posts, that covers the job for nothing, and no amount of feature comparison changes that arithmetic.
Oppira has no free plan, only a 7-day trial without a card. That is a real disadvantage in this comparison and it is the first thing a careful buyer should weigh.
The free plan does have edges. Twenty posts per month is tight for an active calendar, analytics are limited to a 30-day window, it covers one brand, and it does not include LinkedIn or X, which matters for a B2B business. Starter from 16 EUR per month billed annually lifts those limits and is still cheaper than most paid tools in the category, though X remains a paid add-on.
How far the competitor view goes
Both products start from the same place: competitor social accounts, tracked over time, with posting volume, follower movement and engagement. Metricool does this on five profiles from the free plan and up to 100 on paid plans. Oppira does it daily across Facebook, Instagram, X and LinkedIn on every plan.
The divergence starts at the Basic plan, where Oppira adds three sources Metricool does not carry. Competitor Facebook and Google Ads show what they are actually promoting. Trustpilot review tracking shows what their customers are saying. Website change tracking shows when a pricing page or an offer changed, and what it changed to.
Those three are commercial questions rather than content questions, and they tend to be what triggers a decision. A competitor posting more often is interesting. A competitor cutting their entry price, or running a new ad set against your category, is something you have to answer this week.
Your own analytics, where Metricool wins
Metricool is a better analytics product for your own accounts, and it is not particularly close. Organic and paid in one view, a wide network list, and reporting that holds up for client work at a price no premium tool matches.
Oppira has analytics and charts plus scheduled email reports from Basic. A team whose main need is measuring its own performance across a wide channel mix should buy Metricool and not think about it again.
What happens after something changes
- 01A competitor moves
- 02Oppira spots it
- 03Your marketing plan is updated
- 04The posts are written for you
In Metricool the output is a chart and an export. The competitor comparison tells you the gap, and deciding what to do about it and writing the post is still your job.
Oppira is built to close that gap. Your marketing plan holds positioning, messaging and competitive angles, proposes its own updates when a competitor moves, shows the change and keeps a restorable history. Oppira then writes posts, comment replies and ad drafts from that plan, and publishes what you approve.
This is a narrower product than Metricool in most other respects, and much younger. What it adds is the step between noticing something and publishing an answer to it, without a marketer in between.
Where Oppira is the wrong choice
If the budget is the binding constraint, this comparison is already settled. Metricool free is free, Starter is 16 EUR per month billed annually, and Oppira Basic at $79 is where the extra competitor sources begin. That is a real gap for a business that already writes its own posts.
Competitor tracking is narrower too: four networks, no TikTok, YouTube or Reddit tracking, and no reporting on your own ads below Basic. There is no SSO or dedicated success management, and Oppira is a young product with a short public review record.
Where each one wins
Oppira
Strengths
- +Writes the posts, comment replies and ad drafts, and publishes what you approve.
- +Competitor coverage extends to Facebook and Google Ads, Trustpilot reviews and website changes.
- +Daily tracking of competitor social accounts on every plan.
- +Your marketing plan proposes its own updates and keeps a restorable history.
- +Seats are included, so three people cost the same as one on Basic.
- +MCP access from Basic and a CLI on Pro.
Trade-offs
- –No free plan, only a 7-day trial, against a competitor that has a good free plan.
- –Weaker analytics for your own accounts.
- –Competitor tracking covers four networks, with no TikTok, YouTube or Reddit.
- –Considerably more expensive at every comparable tier.
- –A young product with a short public review record.
Metricool
Strengths
- +A free plan that includes 5 competitor profiles, which is unique at this price.
- +The best analytics value in the category, covering organic and paid together.
- +Priced in brand-count bands, so the team can grow without the bill moving.
- +Wide network coverage, including Twitch and Google Business Profile.
- +Post approvals on the Advanced plan, from 43 EUR per month billed annually.
Trade-offs
- –Competitor data is account-level metrics only.
- –No competitor ad, review or website tracking.
- –No marketing plan, and you still decide and write what to post.
- –The free plan caps at 20 posts per month, a 30-day analytics window, and excludes LinkedIn and X.
- –X is a paid add-on at $10 per month per connected account.
Not sold on either?
More tools people weigh against Oppira and Metricool.
Buffer
Simpler and cheaper if publishing is all you need and analytics are secondary.
Buffer alternativesHootsuite
The step up when a social inbox and a bulk scheduler become the bottleneck.
Hootsuite alternativesSprout Social
The only tool here that clearly beats Metricool on reporting, at several times the price.
Sprout Social alternativesFrequently asked questions
What people ask when weighing Oppira against Metricool.
Not across the board. Metricool is better at analytics for your own accounts, costs far less and has a free plan. Oppira does a different job: it decides what to post from what competitors are doing, writes it and publishes what you approve, and it watches competitor ads, reviews and website changes. Which one is better depends on whether you need a tool or someone to do the work.
No. Metricool reports on your own ad campaigns and tracks competitor profiles at account level, meaning follower counts, posting volume and engagement. It does not show competitor ad creative, review activity or website changes. Those are on Oppira from the Basic plan at $79 per month.
Metricool includes 5 competitor profiles on its free plan and up to 100 on paid plans. Oppira allows 5 competitors on Starter at $39 per month, 10 on Basic at $79 and 20 on Pro at $149, tracked daily across Facebook, Instagram, X and LinkedIn, with ads, reviews and website changes added from Basic.
Yes, if you like Metricool for your own analytics. Metricool handles reporting from its free plan or from 16 EUR per month billed annually, and Oppira covers the competitor sources Metricool does not reach and writes the posts. Most small businesses will not need both, because Oppira also publishes.
Metricool, if the marketer writes the posts themselves. A free plan with 5 competitor profiles and real analytics is hard to argue against when the budget is tight. The case for Oppira starts when nobody has time to decide what to post and write it, or when a specific competitor question keeps going unanswered.
See what you would pay
Oppira starts at $39/month: competitor tracking, a playbook that stays current, and content drafted from what it finds. Public pricing, no demo call, cancel anytime.