Oppira vs Metricool

Metricool gives away 1 brand, 20 posts per month, 30-day analytics and 5 competitor profiles, with no time limit. For a solo marketer tracking a handful of rivals on social, that covers the job for nothing, and no amount of feature comparison changes that arithmetic.

Oppira has no free plan and no trial. The only unpaid route is the Insider programme, which is applied for by hand. That is a real disadvantage in this comparison and it is the first thing a careful buyer should weigh.

The free plan does have edges. Twenty posts per month is tight for an active calendar, analytics are limited to a 30-day window, and it covers one brand. Starter from 20 EUR per month lifts those limits and is still cheaper than most paid tools in the category.

Both products start from the same place: competitor social accounts, tracked over time, with posting volume, follower movement and engagement. Metricool does this on five profiles from the free plan. Oppira does it daily across Facebook, Instagram, X and LinkedIn on every plan.

The divergence starts at the Basic plan, where Oppira adds three sources Metricool does not carry. Competitor Facebook and Google Ads show what they are actually promoting and to whom. Trustpilot review tracking shows what their customers are saying. Landing page change tracking shows when a pricing page or an offer changed, and what it changed to.

Those three are commercial questions rather than content questions, and they tend to be what triggers a decision. A competitor posting more often is interesting. A competitor cutting their entry price, or running a new ad set against your category, is something you have to answer this week.

Metricool is a better analytics product for your own accounts, and it is not particularly close. Organic and paid in one view, a wider network list including TikTok, YouTube, Pinterest and Threads, and reporting that holds up for client work at a price no premium tool matches.

Oppira has analytics and charts plus scheduled email reports from Basic, and covers four networks. A team whose main need is measuring its own performance across a wide channel mix should buy Metricool and not think about it again.

In Metricool the output is a chart and an export. The competitor comparison tells you the gap, and what to do about it happens in a document and a writing session somewhere else.

Oppira is built to close that gap. The Playbook holds positioning, messaging and competitive angles, proposes its own updates when a competitor moves, shows the change and keeps a restorable history. Studio then drafts posts, comments and ads from the playbook rather than from a blank prompt.

This is a narrower product than Metricool in every other respect, and much younger. What it adds is the step between noticing something and publishing an answer to it.

If the budget is the binding constraint, this comparison is already settled. Metricool free is free, Starter is 20 EUR per month, and Oppira Basic at $79 is where the extra competitor sources begin. That is a real gap for a solo marketer.

Coverage is narrower too: four networks, no TikTok, YouTube or Reddit tracking, and no reporting on your own paid campaigns below Pro. There is no SSO or dedicated success management, and the public record is short at four Trustpilot reviews and a 3.7 score.