# Oppira

Oppira (formerly Competitor Analyzer) is the adaptive marketing system for small marketing teams. Intel watches your competitors across social media (Facebook, Instagram, X/Twitter, LinkedIn), landing pages, ads, and reviews. Playbook keeps your marketing strategy current as the market moves. Studio turns that strategy into content that is ready to ship. One loop from signal to shipped.

AI agents and assistants can also connect to the product directly: Basic and Pro plans include MCP (Model Context Protocol) access, so tools like Claude can query your tracked competitor data.

## Product

- [Homepage](https://oppira.com/): Overview of the Intel, Playbook, and Studio modules
- [Pricing](https://oppira.com/pricing/): Compare Free, Basic, and Pro plans (monthly or annual billing, save 15% annually)
- [Dashboard](https://oppira.com/dashboard): Track competitors, view analytics, insights, and alerts (requires login)

## Features

- [Automatic Daily Competitor Tracking](https://oppira.com/features/automatic-daily-tracking/): Track competitor social posts, ads, landing pages, reviews and mentions automatically, every day. Nine channels of signal with zero manual monitoring.
- [Competitor Alerts & AI Insights](https://oppira.com/features/alerts-and-insights/): Real-time competitor alerts with priority and context, plus weekly AI insights: trends, opportunities and threats across every rival you track.
- [Competitor Analytics & Charts](https://oppira.com/features/advanced-analytics-charts/): Interactive competitor analytics across social, ads and reviews. Side-by-side timelines, engagement trends and boosted-post detection, built for marketing teams.
- [AI Chat & Agents for Competitive Data](https://oppira.com/features/chat/): Chat with an AI agent grounded in your competitor data. Visible tool calls, generated reports, and sourced answers, all from your live Oppira workspace.
- [Living Marketing Playbook](https://oppira.com/features/marketing-playbook/): A living marketing strategy: positioning, messaging and channels that update as your market moves, with agent-proposed edits you accept or decline.
- [AI Marketing Battlecards](https://oppira.com/features/marketing-battlecards/): AI-generated competitor battlecards: positioning, threat level, messaging skeletons, channel matchups and cited external signals, refreshed weekly.
- [Playbook Change History & Audit Log](https://oppira.com/features/change-history/): A full audit trail for your marketing strategy: every playbook change logged with its trigger, decision and previous versions you can restore.
- [Strategy-Driven Content Calendar](https://oppira.com/features/content-calendar/): A content calendar generated from your marketing playbook: drafted posts, direct publishing, and automatic replanning when your market moves.
- [AI Posts, Comment Replies & Ad Drafts](https://oppira.com/features/posts-comments-ads/): Strategy-grounded post drafts, auto-drafted comment replies and ad variants in your brand voice, all guarded by your own Content Policy.
- [Brand Kit, Adaptive Creatives & Channels](https://oppira.com/features/brand-kit-channels/): One brand kit for voice, logos and adaptive creative templates the AI fills per post and format, plus connected channels for direct publishing.

## Pricing and Plans

### Free: $0/mo
- Up to 3 competitors
- Facebook, Instagram, X & LinkedIn tracking
- Up to 1 month of data history
- Automatic daily tracking
- AI-powered alerts
- AI insights
- Weekly AI briefing
- Advanced analytics & charts

### Basic: $49/mo ($42/mo billed annually)
- Up to 6 competitors
- Facebook, Instagram, X & LinkedIn tracking
- Trustpilot review tracking
- Facebook & Google Ads tracking
- Up to 6 months of data history
- Automatic daily tracking
- AI-powered alerts
- AI insights
- Weekly AI briefing
- Advanced analytics & charts
- Landing page change tracking
- Competitor profiles & analysis
- Marketing Playbook
- Marketing Battlecards
- AI assistant (25 messages/day)
- Custom reports
- MCP access

### Pro: $79/mo ($67/mo billed annually)
- Up to 12 competitors
- Studio: plan, create & publish
- Publishing to Instagram, Facebook, X, LinkedIn, TikTok, YouTube, Threads, Bluesky & Pinterest
- Oppira CLI access
- Facebook, Instagram, X & LinkedIn tracking
- Trustpilot review tracking
- Facebook & Google Ads tracking
- Up to 12 months of data history
- Automatic daily tracking
- AI-powered alerts
- AI insights
- Weekly AI briefing
- Advanced analytics & charts
- Landing page change tracking
- Competitor profiles & analysis
- Marketing Playbook
- Marketing Battlecards
- AI assistant (50 messages/day)
- Custom reports
- MCP access
- Priority support

## Industries

- [Industries Hub](https://oppira.com/industries/): Industry leaderboards comparing social media performance across leading companies
- [Domain Registrars](https://oppira.com/industries/domain-registrars/): Pre-built competitive landscape for the domain registrar space

## Tools

- [Engagement Calculator](https://oppira.com/tools/engagement-calculator/): Free calculator for social media engagement rates

## Guides

- [Guides Hub](https://oppira.com/guides/): Index of all in-depth guides
- [What Competitive Research Can You Delegate to an AI Agent?](https://oppira.com/guides/ai-agents-for-market-research/): Where a Tool-Using Loop Genuinely Helps, and Where It Compounds Its Own Mistakes
- [How to Keep AI-Drafted Posts Sounding Like Your Brand](https://oppira.com/guides/ai-content-brand-voice/): Turning Voice From an Adjective List Into Instructions a Model Can Follow
- [How to Stop AI From Publishing Something Off-Brand](https://oppira.com/guides/ai-content-guardrails/): Guardrails, Hard Blocks and the One Check a Human Still Has to Make
- [Should I Allow GPTBot and Other AI Crawlers?](https://oppira.com/guides/ai-crawlers-allow-or-block/): What Each Crawler Does, What Blocking Costs, and the One You Must Never Disallow
- [How to Feed Competitive Intelligence Into Annual Planning](https://oppira.com/guides/annual-planning-with-competitive-input/): Which Inputs Can Carry a Plan, and When to Gather Them
- [What Is Answer Engine Optimisation, and How Does It Differ From SEO?](https://oppira.com/guides/answer-engine-optimisation-basics/): The Parts With Evidence Behind Them, and the Parts That Are Folklore
- [Which Attribution Model Should a Small Team Use?](https://oppira.com/guides/attribution-for-small-teams/): One Model, One Direct Question, and Thresholds for When to Stop Modelling
- [Best Competitor Analysis Tools in 2026 (Compared)](https://oppira.com/guides/best-competitor-analysis-tools/): An Honest Review of the Top Competitor Analysis Tools, Compared by Features, Price, and Use Case
- [What Belongs in a Brand Kit (And How It Stays Used)](https://oppira.com/guides/brand-kit-that-teams-actually-use/): The Short Version Teams Open, Instead of the Long One They Do Not
- [What Belongs on a Competitor Dashboard, and What Does Not](https://oppira.com/guides/build-a-competitor-dashboard/): One Tile Per Decision, Not One Tile Per Available Metric
- [How to Choose Which Competitors to Track](https://oppira.com/guides/build-a-competitor-set/): Building a Competitor Set That Produces Decisions Instead of Dashboards
- [Channel Strategy for a Two-Person Marketing Team](https://oppira.com/guides/channel-strategy-for-small-teams/): Two Channels, One Owned List, and a Rule for Everything Else
- [How Often Should You Review Competitors?](https://oppira.com/guides/competitive-analysis-cadence/): Three Cadences That Survive a Busy Quarter
- [Which Prompts Actually Work for Competitor Research?](https://oppira.com/guides/competitive-analysis-prompts/): Twelve You Can Copy, and the Failure Each One Carries
- [Free Competitive Analysis Templates & Frameworks](https://oppira.com/guides/competitive-analysis-templates/): Seven Ready-to-Use Frameworks, and Which Competitive Analysis Template Fits Each Decision
- [How to Use AI for Competitive Analysis](https://oppira.com/guides/competitive-analysis-with-ai/): What to Delegate, What to Verify, and What AI Cannot Do at All
- [Competitive Intelligence](https://oppira.com/guides/competitive-intelligence/): The Complete Guide to Competitive Intelligence for Social Media
- [What Counts as a Moat for a Small Company](https://oppira.com/guides/competitive-moat-for-smb/): Seven Advantages You Can Actually Hold, and Six That Only Look Like Moats
- [How Many Ads Does a Typical Competitor Run Each Month?](https://oppira.com/guides/competitor-ad-volume-benchmark/): Measured Creative Volume on Meta and Google, With the Advertiser Count Behind Each Figure
- [Which Competitor Alerts Are Worth Having](https://oppira.com/guides/competitor-alerts-that-matter/): Designing a Notification Set People Still Read in Month Three
- [What Competitor Data Is Public on Each Channel](https://oppira.com/guides/competitor-data-sources-map/): A Channel-by-Channel Map of What You Can See and What You Cannot
- [What a Competitor's Job Ads Reveal About Their Strategy](https://oppira.com/guides/competitor-hiring-signals/): Reading Hiring as Budget Committed Ahead of Any Announcement
- [What to Do When a Competitor Launches Something](https://oppira.com/guides/competitor-launched-something/): A First-Week Response Plan That Avoids Panic Marketing
- [Should You Subscribe to Competitor Newsletters?](https://oppira.com/guides/competitor-newsletter-monitoring/): What Email Reveals That a Website Never Will
- [What a Competitor's Reviews Tell You](https://oppira.com/guides/competitor-review-monitoring/): Reading Trustpilot and Review Sites as Competitive Intelligence
- [Competitor Tracking and Monitoring: A Complete Guide](https://oppira.com/guides/competitor-tracking/): How to Track Competitor Activity Continuously, Automatically, and Without Drowning in Data
- [How to Query Your Competitor Data From Claude or Cursor](https://oppira.com/guides/connect-competitor-data-to-claude/): One Config Block, a Read-Only Key, and Questions That Answer From Real Records
- [How to Review Content Quickly Without Losing Control](https://oppira.com/guides/content-approval-without-bottlenecks/): Tiers, One Round, and a Default That Moves When Nobody Answers
- [How to Build a Content Calendar That Follows Strategy](https://oppira.com/guides/content-calendar-from-strategy/): From Positioning to Slots, Without Turning It Into a Posting Schedule
- [How to Run a Content Gap Analysis Against Competitors](https://oppira.com/guides/content-gap-analysis/): Finding the Topics and Formats Your Market Rewards and You Ignore
- [How to Test Ad Creative With a Small Budget](https://oppira.com/guides/creative-testing-for-small-budgets/): What Low Volume Can Actually Prove, and How to Decide When It Cannot
- [How Much Competitive History Do You Need to Keep?](https://oppira.com/guides/data-retention-for-competitive-history/): Twelve Months of Derived Series, Two Years of Prices, and Days of Raw Captures
- [How to Tell If a Competitor Boosted a Post](https://oppira.com/guides/detect-boosted-posts/): The Signals That Separate Paid Amplification From Organic Reach
- [How Many Likes and Comments Does a Competitor Post Get?](https://oppira.com/guides/engagement-per-post-benchmark/): Median Per-Post Interaction Counts by Platform, With the Accounts Behind Each Figure
- [Followers, Reach or Impressions: Which Engagement Rate to Use](https://oppira.com/guides/engagement-rate-denominator/): Why the Same Post Has Three Different Engagement Rates
- [Can You Estimate a Competitor's Ad Spend?](https://oppira.com/guides/estimate-competitor-ad-spend/): What the Public Data Supports, and Where the Numbers Come From
- [How to Find a Competitor's Best-Performing Posts](https://oppira.com/guides/find-competitor-top-posts/): Separating What Worked From What Was Merely Paid For
- [Setting Up Competitive Monitoring in 30 Days](https://oppira.com/guides/first-30-days-competitive-monitoring/): A Week-by-Week Plan That Ends With Decisions, Not a Dashboard
- [Does Updating Old Content Help, and Which Freshness Signals Count?](https://oppira.com/guides/freshness-signals-that-matter/): What Engines Can Actually See, and Why a Date Bump Is Worse Than Nothing
- [How to Get Cited by AI Answer Engines](https://oppira.com/guides/get-cited-by-ai-answer-engines/): What Actually Makes a Page Quotable by ChatGPT and AI Overviews
- [How to Do a Competitive Analysis (Step-by-Step)](https://oppira.com/guides/how-to-do-competitive-analysis/): A Practical, Step-by-Step Walkthrough of How to Do a Competitive Analysis That Changes Decisions
- [How to Write a Competitor Battlecard](https://oppira.com/guides/how-to-write-a-battlecard/): A One-Page Format Sales and Marketing Will Actually Use
- [How to Stop a Marketing Strategy From Going Stale](https://oppira.com/guides/keep-strategy-current-with-ai/): A Review Cadence Per Part, and Where AI Actually Helps
- [What Goes in a Marketing Playbook (and What Does Not)](https://oppira.com/guides/marketing-playbook-what-goes-in-it/): A Document of Decisions, Not a Folder of Everything
- [What Is MCP, and Why Should a Marketing Team Care?](https://oppira.com/guides/mcp-for-marketing-teams/): The Protocol That Lets an Assistant Read Your Real Data
- [How to Measure Content That Generates No Clicks](https://oppira.com/guides/measure-content-that-has-no-clicks/): Proxies for the Work That Never Produces a Session
- [How to Measure Share of Voice Without Enterprise Tools](https://oppira.com/guides/measure-share-of-voice/): A Defensible Method With a Fixed Competitor Set and One Metric
- [How to Build a Messaging Hierarchy That Sticks](https://oppira.com/guides/messaging-hierarchy/): Five Levels, One Approved Wording Each
- [Which Marketing Metrics Should You Stop Reporting?](https://oppira.com/guides/metrics-to-stop-reporting/): Retire the Number, Keep the Question It Was Meant to Answer
- [How to Tell Whether AI Tools Recommend Your Brand](https://oppira.com/guides/monitor-brand-in-ai-answers/): Building a Crude but Honest Measurement Habit While Reporting Is Missing
- [How to Compare Metrics Fairly Across Facebook, Instagram, X and LinkedIn](https://oppira.com/guides/normalize-metrics-across-platforms/): A Units Problem Dressed Up as a Performance Gap
- [How Oppira Measures and Publishes Its Competitor Benchmarks](https://oppira.com/guides/oppira-benchmark-methodology/): The Population, the Formulas, the Publication Floor and the Record of a Figure
- [How to Write a Positioning Statement From Competitor Data](https://oppira.com/guides/positioning-statement-from-competitor-data/): Start From What Is Already Claimed, Not From a Workshop
- [How Often Do Competitors Actually Post on Each Platform?](https://oppira.com/guides/posting-frequency-benchmark/): Measured Cadence Per Platform, With the Account Count Behind Every Figure
- [How to Make a React App Visible to Crawlers and AI](https://oppira.com/guides/prerender-spa-for-seo/): Prerendering, Server Rendering, and How to Check What a Crawler Actually Receives
- [How to Report Competitive Intelligence to Leadership](https://oppira.com/guides/present-competitive-intel/): One Page, Three Decisions, and No Dashboard Screenshots
- [How to Build a Pricing Page That Answers Objections](https://oppira.com/guides/pricing-page-that-answers-objections/): What to Say When a Competitor Is Cheaper
- [How to Handle Comment Replies Without a Community Team](https://oppira.com/guides/reply-to-comments-at-scale/): Triage, Replies That Do Not Read Like Macros, and What Can Safely Be Automated
- [How to Turn One Idea Into a Week of Posts](https://oppira.com/guides/repurpose-one-idea-across-channels/): Repurposing That Changes the Argument, Not Just the Aspect Ratio
- [How Much Data Do You Need Before Trusting a Result?](https://oppira.com/guides/sample-size-for-marketing-decisions/): The Count That Matters Is Rarely the One You Have
- [How to Tell a Seasonal Dip From a Real Decline](https://oppira.com/guides/seasonality-vs-real-change/): Two Controls That Settle It, and the Comparison That Never Does
- [How to See a Competitor's Facebook Ads](https://oppira.com/guides/see-competitor-facebook-ads/): Using the Meta Ad Library, and What It Will Not Tell You
- [How to See a Competitor's Google Ads](https://oppira.com/guides/see-competitor-google-ads/): The Ads Transparency Center, Search Results, and the Gaps Between Them
- [Social Media Analytics for Business](https://oppira.com/guides/social-media-analytics/): The Complete Guide to Measuring, Reporting, and Acting on Social Media Performance
- [Social Media Competitive Intelligence: Why It Matters](https://oppira.com/guides/social-media-competitive-intelligence/): How to Turn Public Social Data Into Real Competitive Advantage
- [Social Media Competitor Analysis: The Definitive Guide](https://oppira.com/guides/social-media-competitor-analysis/): How to Analyze Your Competitors' Social Strategy Across Facebook, Instagram, and Twitter/X
- [How to Spot a Competitor Launch Before It Happens](https://oppira.com/guides/spot-competitor-launch-early/): The Signals That Cluster in the Weeks Before an Announcement
- [How to Tell Whether a Competitor Audience Is Real](https://oppira.com/guides/spot-inflated-follower-counts/): Reading Follower Counts You Cannot Audit
- [Why Strategy Changes Should Be Logged, and How to Do It](https://oppira.com/guides/strategy-change-log/): Seven Fields That Make a Decision Testable a Quarter Later
- [Which Schema Types Actually Help With AI Answers?](https://oppira.com/guides/structured-data-for-ai-answers/): What Google Still Supports, What It Quietly Dropped, and What the Citation Evidence Shows
- [Why Do AI Tools Recommend Competitors, and How Do I Get Listed?](https://oppira.com/guides/third-party-presence-for-ai-recommendations/): Recommendation Answers Are Decided Off Your Site, and the Data Says Where
- [How to Track a Competitor's Instagram](https://oppira.com/guides/track-competitor-instagram/): What Is Visible From Outside the Account, and How to Read It
- [How to Track a Competitor's Landing Page Changes](https://oppira.com/guides/track-competitor-landing-pages/): Reading Strategy Changes From the Pages Competitors Quietly Rewrite
- [How to Track a Competitor's LinkedIn Activity](https://oppira.com/guides/track-competitor-linkedin/): Company Pages, Employee Posts, and the Hiring Signals in Between
- [How to Track a Competitor's Pricing Changes](https://oppira.com/guides/track-competitor-pricing-changes/): Catching the Commercial Decisions Nobody Announces
- [How to Check Whether an AI's Competitor Claims Are True](https://oppira.com/guides/verify-ai-competitive-claims/): A Verification Routine for Anything Before It Reaches a Slide
- [What is Competitor Analysis?](https://oppira.com/guides/what-is-competitor-analysis/): The Complete Guide to Competitor Analysis for Modern Businesses
- [When to Reposition (and When Not To)](https://oppira.com/guides/when-to-reposition/): Four Real Triggers, and Four Signals That Only Look Like Them
- [Can ChatGPT Monitor My Competitors?](https://oppira.com/guides/why-chatgpt-cannot-track-competitors/): What a Chat Model Can and Cannot Do, and What to Use Instead
- [How to Run Win/Loss Analysis Without a Research Team](https://oppira.com/guides/win-loss-lite/): Seven Questions, Ten Interviews, and an Honest Reading of Small Numbers
- [How to Write a Passage an AI Will Quote](https://oppira.com/guides/write-a-quotable-answer-passage/): The 150-Character Citation Window, and What Makes a Sentence Extractable
- [How to Write Ad Copy Informed by Competitor Creative](https://oppira.com/guides/write-ads-from-competitor-research/): From a Folder of Competitor Ads to an Angle Nobody Else Owns

## Glossary

- [Glossary Hub](https://oppira.com/glossary/): Full A-Z of competitive intelligence and social media analytics terms
- [A/B Testing](https://oppira.com/glossary/a-b-testing/)
- [Attribution Model](https://oppira.com/glossary/attribution-model/)
- [Benchmark](https://oppira.com/glossary/benchmark/)
- [Boosted Post](https://oppira.com/glossary/boosted-post/)
- [Bounce Rate](https://oppira.com/glossary/bounce-rate/)
- [Brand Mentions](https://oppira.com/glossary/brand-mentions/)
- [Click-Through Rate (CTR)](https://oppira.com/glossary/click-through-rate/)
- [Cohort Analysis](https://oppira.com/glossary/cohort-analysis/)
- [Community Management](https://oppira.com/glossary/community-management/)
- [Competitive Advantage](https://oppira.com/glossary/competitive-advantage/)
- [Competitive Intelligence](https://oppira.com/glossary/competitive-intelligence/)
- [Competitive Landscape](https://oppira.com/glossary/competitive-landscape/)
- [Competitor Analysis](https://oppira.com/glossary/competitor-analysis/)
- [Content Calendar](https://oppira.com/glossary/content-calendar/)
- [Conversion Rate](https://oppira.com/glossary/conversion-rate/)
- [Dark Social](https://oppira.com/glossary/dark-social/)
- [Data Visualization](https://oppira.com/glossary/data-visualization/)
- [Engagement Rate](https://oppira.com/glossary/engagement-rate/)
- [Facebook Ads Library](https://oppira.com/glossary/facebook-ads-library/)
- [Facebook Insights](https://oppira.com/glossary/facebook-insights/)
- [Funnel Analysis](https://oppira.com/glossary/funnel-analysis/)
- [Hashtag Strategy](https://oppira.com/glossary/hashtag-strategy/)
- [Impressions](https://oppira.com/glossary/impressions/)
- [Influencer Marketing](https://oppira.com/glossary/influencer-marketing/)
- [Instagram Insights](https://oppira.com/glossary/instagram-insights/)
- [Instagram Reels Analytics](https://oppira.com/glossary/instagram-reels-analytics/)
- [KPI (Key Performance Indicator)](https://oppira.com/glossary/kpi/)
- [Market Positioning](https://oppira.com/glossary/market-positioning/)
- [Market Research](https://oppira.com/glossary/market-research/)
- [Organic Reach](https://oppira.com/glossary/organic-reach/)
- [Paid Reach](https://oppira.com/glossary/paid-reach/)
- [Porter's Five Forces](https://oppira.com/glossary/porters-five-forces/)
- [Predictive Analytics](https://oppira.com/glossary/predictive-analytics/)
- [Reach](https://oppira.com/glossary/reach/)
- [Real-Time Analytics](https://oppira.com/glossary/real-time-analytics/)
- [ROI (Return on Investment)](https://oppira.com/glossary/roi/)
- [Sentiment Analysis](https://oppira.com/glossary/sentiment-analysis/)
- [Share of Voice](https://oppira.com/glossary/share-of-voice/)
- [Social Listening](https://oppira.com/glossary/social-listening/)
- [Social Media Algorithm](https://oppira.com/glossary/social-media-algorithm/)
- [Social Media Audit](https://oppira.com/glossary/social-media-audit/)
- [Social Monitoring](https://oppira.com/glossary/social-monitoring/)
- [Social Proof](https://oppira.com/glossary/social-proof/)
- [SWOT Analysis](https://oppira.com/glossary/swot-analysis/)
- [Twitter Analytics](https://oppira.com/glossary/twitter-analytics/)
- [Twitter Spaces Analytics](https://oppira.com/glossary/twitter-spaces-analytics/)
- [Unique Selling Proposition (USP)](https://oppira.com/glossary/unique-selling-proposition/)
- [User-Generated Content (UGC)](https://oppira.com/glossary/user-generated-content/)
- [Value Proposition](https://oppira.com/glossary/value-proposition/)
- [Virality Rate](https://oppira.com/glossary/virality-rate/)

## Frequently Asked Questions

### What is Oppira?
Oppira is an adaptive marketing system for small teams. It runs one loop: Intel watches your competitors across social, ads, landing pages and reviews, Playbook keeps your marketing strategy current as the market moves, and Studio turns that strategy into content that is ready to ship. You go from signal to shipped without switching tools.

### Who is Oppira for?
Oppira is built for small marketing teams, founders and solo marketers who need the competitive edge of an enterprise war room without the headcount. If you are responsible for both watching the market and shipping the marketing, Oppira does the legwork so you can stay the strategist.

### How is Oppira different from a competitive intelligence tool?
Most competitive intelligence tools stop at the report. Oppira is a system: the intelligence flows into a living playbook, and the playbook flows into the content you actually publish. You do not just learn what a competitor changed, your marketing changes with it.

### What channels does Oppira track?
Oppira tracks competitors across Facebook, Instagram, X (Twitter) and LinkedIn, plus landing pages, Google and Meta ad libraries, Trustpilot reviews and open-web mentions. That is nine channels of signal, scanned daily, with no manual monitoring on your side.

### Where does the data come from?
Oppira uses public sources only: social profiles, ad libraries, competitor websites, review platforms and the open web. Scans run daily. There are no logins and no private data, nothing your competitors could not already see about you.

### Does the AI publish on its own?
No. Everything goes through your review by default. Playbook changes are proposed and you approve them, and content is drafted and you sign off before it ships. Oppira does the legwork, but you stay the strategist and nothing goes out in your name without your approval.

### How much does Oppira cost?
Oppira has three plans. Free is $0 a month for full competitor monitoring. Basic is $49 a month and adds the marketing playbook, battlecards and custom reports. Pro is $79 a month and completes the loop with Studio. Annual billing saves about 15 percent, and you can cancel anytime.

### How long does setup take?
Minutes. Name your competitors, connect your channels, and you are done. Your first alerts and insights arrive the same day, and a draft of your marketing playbook is ready within a few days of data.

### What if I only need the monitoring part?
That is exactly what the Free plan is: full Intel monitoring with no strings. Basic adds the playbook, battlecards and custom reports, and Pro completes the loop with Studio. You choose how much of the system you run.

### Does Oppira have an MCP server?
Yes. Basic and Pro include MCP (Model Context Protocol) access, so you can connect Claude, Cursor or any MCP client to your live Oppira workspace. Your competitors, insights, battlecards and playbook become read-only tools your assistant can call, and you generate a personal API key in the web app to authenticate.

### Is there an Oppira CLI?
Yes. The official Oppira CLI (install it with npm install -g @oppira/cli) puts the platform in your terminal as scriptable, JSON-friendly commands: over 100 of them across twelve groups, covering competitor intelligence, your marketing playbook, battlecards, scheduled email reports, generated artifacts, your own paid ad accounts, Studio publishing and the Oppira AI agent. It needs Node.js 20 or newer, and it comes with the Pro plan, which unlocks every command group.

### What is the difference between the Free, Basic and Pro plans?
Free gives you full competitor monitoring for up to 3 competitors with daily tracking, alerts, insights and analytics. Basic ($49 a month) tracks up to 6 competitors and adds review and ad tracking, the marketing playbook, battlecards, custom reports and MCP access. Pro ($79 a month) tracks up to 12 competitors, keeps a longer data history, and adds Studio, so you can plan, create and publish content to Instagram, Facebook, X, LinkedIn, TikTok, YouTube, Threads, Bluesky and Pinterest, plus the Oppira CLI for running the whole platform from your terminal.

### Is there really a free plan?
Yes. The Free plan is $0 a month with no credit card required. It includes automatic daily tracking, AI-powered alerts, AI insights, a weekly briefing and advanced analytics for up to 3 competitors. It is the full Intel monitoring layer, not a time-limited trial.

### How much do I save with annual billing?
Annual billing saves you about 15 percent versus paying monthly. Basic works out to $42 a month billed annually instead of $49, and Pro works out to $67 a month instead of $79.

### Can I cancel or change my plan anytime?
Yes. You can upgrade, downgrade or cancel at any time. Upgrades take effect immediately, and if you cancel you keep access until the end of your current billing period. There are no long-term contracts.

### What happens when I reach my competitor limit?
Each plan has a maximum number of tracked competitors: 3 on Free, 6 on Basic and 12 on Pro. When you reach the limit you can stop tracking a competitor to free up a slot, or upgrade to a higher plan for more slots and a longer data history.

## Company

- [About Us](https://oppira.com/about/): Our mission, values, and founding team
- [Contact](https://oppira.com/contact/): Get in touch with our team

## Legal

- [Privacy Policy](https://oppira.com/privacy-policy/): How we handle your data
- [Terms of Service](https://oppira.com/terms-of-service/): Terms and conditions

## Contact

- Website: https://oppira.com
- Email: hello@oppira.com
- Company: Scale Studio LLC, Cheyenne, Wyoming, United States

## Last updated

2026-08-07