# Oppira

Oppira (formerly Competitor Analyzer) is the adaptive marketing system for small marketing teams. Intel watches your competitors across social media (Facebook, Instagram, X/Twitter, LinkedIn), landing pages, ads, and reviews. Playbook keeps your marketing strategy current as the market moves. Studio turns that strategy into content that is ready to ship. One loop from signal to shipped.

AI agents and assistants can also connect to the product directly: Basic and Pro plans include MCP (Model Context Protocol) access, so tools like Claude can query your tracked competitor data.

## Product

- [Homepage](https://oppira.com/): Overview of the Intel, Playbook, and Studio modules
- [Who it's for](https://oppira.com/who-its-for/): SaaS companies without a marketing team, and which plan each situation starts on
- [How it works](https://oppira.com/how-it-works/): Three steps: Oppira watches your competitors, updates your playbook and writes the posts, and you approve them
- [Pricing](https://oppira.com/pricing/): Compare the Starter, Basic and Pro plans (monthly or annual billing, save 15% annually)
- [Dashboard](https://oppira.com/dashboard): Track competitors, view analytics, insights, and alerts (requires login)

## Features

- [Automatic Daily Competitor Tracking](https://oppira.com/features/automatic-daily-tracking/): Track competitor social posts daily, plus their ads, landing pages, reviews and mentions, automatically. Nine channels of signal with zero manual monitoring.
- [Competitor Alerts & AI Insights](https://oppira.com/features/alerts-and-insights/): Real-time competitor alerts with priority and context, plus weekly AI insights: trends, opportunities and threats across every rival you track.
- [Market Trends: Competitor Moves Grouped Into Stories](https://oppira.com/features/market-trends/): Oppira groups competitor moves across social, ads, websites and reviews into market trends: who drives each one, whether it is speeding up, and what it means for you.
- [Competitor Analytics & Charts](https://oppira.com/features/advanced-analytics-charts/): Interactive competitor analytics across social, ads and reviews. Side-by-side timelines, engagement trends and boosted-post detection, built for marketing teams.
- [AI Chat & Agents for Competitive Data](https://oppira.com/features/chat/): Chat with an AI agent grounded in your competitor data. Visible tool calls, generated reports, and sourced answers, all from your live Oppira workspace.
- [Living Marketing Playbook](https://oppira.com/features/marketing-playbook/): A living marketing strategy: positioning, messaging and channels that update as your market moves, with agent-proposed edits you accept or decline.
- [Playbook Change History & Audit Log](https://oppira.com/features/change-history/): A full audit trail for your marketing strategy: every playbook change logged with its trigger, decision and previous versions you can restore.
- [Strategy-Driven Content Calendar](https://oppira.com/features/content-calendar/): A content calendar generated from your marketing playbook: drafted posts, direct publishing, and automatic replanning when your market moves.
- [AI Posts, Comment Replies & Ad Drafts](https://oppira.com/features/posts-comments-ads/): Strategy-grounded post drafts, auto-drafted comment replies and ad variants in your brand voice, all guarded by your own Content Policy.
- [Brand Kit, Adaptive Creatives & Channels](https://oppira.com/features/brand-kit-channels/): One brand kit for voice, logos and adaptive creative templates the AI fills per post and format, plus connected channels for direct publishing.

## Pricing and Plans

### Starter: $39/mo ($33/mo billed annually, $398/yr)
- Watch up to 5 competitors
- Posts written for you, ready to schedule and publish
- A short weekly summary of what to do
- See what they post on Facebook, Instagram, X and LinkedIn
- A heads-up when a competitor does something new
- Your marketing plan, kept up to date for you
- Chat with Oppira (25 messages a day)
- Checked for you every day, automatically
- What's changing in your market, in plain words
- A one-page profile of every competitor
- Simple charts that show how you compare
- Look back up to 3 months
- 1 user

### Basic: $79/mo ($67/mo billed annually, $806/yr)
- Watch up to 10 competitors
- See the ads they run on Facebook and Google
- Read what their customers say on Trustpilot
- Know when they change their website
- Use Oppira from your AI assistant (MCP)
- Look back up to 6 months
- 3 users
- Run more than one brand
- See how your own ads perform
- Chat with Oppira (50 messages a day)
- 3 reports that arrive on their own
- See what they post on Facebook, Instagram, X and LinkedIn
- Checked for you every day, automatically
- A heads-up when a competitor does something new
- What's changing in your market, in plain words
- A short weekly summary of what to do
- Simple charts that show how you compare
- A one-page profile of every competitor
- Your marketing plan, kept up to date for you
- Posts written for you, ready to schedule and publish
- Extra brand: +$49/mo ($500/yr)

### Pro: $149/mo ($127/mo billed annually, $1,520/yr)
- Watch up to 20 competitors
- Connect and manage your own ads
- Use Oppira from the command line (CLI)
- Look back up to 12 months
- 10 users
- Chat with Oppira (75 messages a day)
- 10 reports that arrive on their own
- Priority help from our team
- See the ads they run on Facebook and Google
- Read what their customers say on Trustpilot
- Know when they change their website
- Use Oppira from your AI assistant (MCP)
- Run more than one brand
- See what they post on Facebook, Instagram, X and LinkedIn
- Checked for you every day, automatically
- A heads-up when a competitor does something new
- What's changing in your market, in plain words
- A short weekly summary of what to do
- Simple charts that show how you compare
- A one-page profile of every competitor
- Your marketing plan, kept up to date for you
- Posts written for you, ready to schedule and publish
- Extra brand: +$99/mo ($1,010/yr)

## Comparisons

- [Oppira vs Buffer](https://oppira.com/compare/buffer/): If you already know what to post and only need it scheduled, Buffer wins and it is not close on price or simplicity. Oppira is worth paying for when nobody on the team has time to decide what to say and write it: it watches competitors, keeps the plan current and writes the posts for you to approve. Buffer Essentials for five channels costs less than a quarter of an Oppira Starter plan.
- [Oppira vs Hootsuite](https://oppira.com/compare/hootsuite/): Choose Hootsuite if you have people who write and schedule posts at volume and need a shared inbox to work from. Choose Oppira if there is nobody to decide what to post and write it: it watches competitors, keeps your plan current and writes the posts for you to approve. Hootsuite costs $99 per user per month billed annually, Oppira includes seats in the plan and starts at $39 per month.
- [Oppira vs Metricool](https://oppira.com/compare/metricool/): If competitor tracking means follower counts, posting volume and engagement, and you write your own posts, Metricool does it free and you should use it. Oppira is worth paying for when there is nobody to decide what to post and write it, and when the question moves to competitor ads, pricing pages and reviews. Metricool is also the far better tool for your own analytics.
- [Oppira vs Sprout Social](https://oppira.com/compare/sprout-social/): Choose Sprout Social if reporting and customer care are the product you are buying, and you have someone whose job includes reading the reports. Choose Oppira if there is no marketer on the team, the competitive question goes past social metrics, and what you need is posts written and published rather than a dashboard. Sprout starts at $79 per seat per month billed annually, Oppira at $39 per month with seats included.
- [Oppira vs Blaze](https://oppira.com/compare/blaze/): If you want marketing that runs itself, including ads, video and Google Business Profile posts, or you would rather pay a managed team, Blaze is the stronger pick. Oppira is the better fit when your market moves and you need the posts to answer it: it watches competitors daily, keeps your marketing plan current and writes from that, which Blaze does not do.
- [Oppira vs Okara](https://oppira.com/compare/okara/): If your growth comes from search, AI answers, Reddit and X, and you want to start free, Okara is the better fit. If your competitors set the pace in your market and you need your social posts to answer their moves, Oppira is: it watches them daily and writes from what it sees, which Okara does not.
- [Oppira vs Jasper](https://oppira.com/compare/jasper/): If you have a marketer or a content team and the job is writing, especially long-form and blog content in a consistent voice, Jasper is the stronger tool. If nobody in the business owns marketing and you need someone to decide what to say, write it and publish it, Oppira does that job and Jasper does not, because Jasper neither watches the market nor posts anything.
- [Oppira vs Predis.ai](https://oppira.com/compare/predis/): If you sell products and need lots of ad and video creative fast, Predis.ai is the better tool and the cheaper one. If you have no marketer and need someone watching competitors every day, keeping the plan current and writing your posts from it, Oppira fits better: its competitor tracking is automatic and broad, where Predis.ai runs analyses on demand.
- [Oppira vs Ocoya](https://oppira.com/compare/ocoya/): If you already know what to post and want AI help writing captions and scheduling them cheaply on many networks, Ocoya is the better value. If nobody in the business decides what to say, Oppira does that part too: it watches competitors, updates your marketing plan and writes the posts from it, which Ocoya does not attempt.
- [Oppira vs ChatGPT](https://oppira.com/compare/chatgpt/): If you enjoy running your own marketing and have the time, ChatGPT or Claude at $20 a month is the cheapest capable option, and it writes as well as anything. Oppira costs more because it runs the routine for you: it watches competitors every day, keeps a history to compare against, updates the plan and queues posts on nine networks for you to approve.
- [Oppira vs hiring a marketer](https://oppira.com/compare/hiring-a-marketer/): If marketing is your main bottleneck and you can afford about $9,000 a month, hire a person: nothing replaces someone who owns the result. If you cannot, or not yet, Oppira does the weekly routine for $39 to $149 a month, and it keeps doing it after you hire, which makes that first hire faster.
- [Oppira vs a freelance marketer](https://oppira.com/compare/freelance-marketer/): If you need someone with real writing or design skill and can brief them, a freelancer is good value at about $1,750 to $2,800 a month. If what is missing is the routine (watching competitors, updating the plan, writing and scheduling posts every week), Oppira does it for $39 to $149 a month, and it makes a freelancer cheaper when you use both.
- [Oppira vs a marketing agency](https://oppira.com/compare/marketing-agency/): If you spend real money on paid ads or need creative production, an agency earns its fee: specialists run and optimise campaigns, and someone is accountable in a contract. If the gap is the weekly routine of watching competitors and getting posts out, Oppira does it for $39 to $149 a month, against agency retainers that typically run in the thousands.

## Alternatives

- [Buffer alternatives](https://oppira.com/alternatives/buffer/): Ten Buffer alternatives compared on verified 2026 pricing, analytics and competitor tracking, including when staying on Buffer is still the right call.
- [Hootsuite alternatives](https://oppira.com/alternatives/hootsuite/): Ten Hootsuite alternatives compared on verified 2026 pricing, competitor tracking and channel coverage, with the per-user maths spelled out for small teams.
- [Metricool alternatives](https://oppira.com/alternatives/metricool/): Ten Metricool alternatives compared on verified 2026 pricing, analytics depth and how far competitor tracking actually goes past follower counts.
- [Sprout Social alternatives](https://oppira.com/alternatives/sprout-social/): Ten Sprout Social alternatives compared on verified 2026 pricing, reporting depth and competitor tracking, with the per-seat cost worked out for small teams.
- [Jasper alternatives](https://oppira.com/alternatives/jasper/): Eight Jasper alternatives compared on October 2026 pricing, publishing and competitor tracking, for small businesses that need more than copy.
- [Blaze alternatives](https://oppira.com/alternatives/blaze/): Seven Blaze alternatives compared on October 2026 pricing, credits, publishing and competitor tracking, including when Blaze is still the right pick.
- [Ocoya alternatives](https://oppira.com/alternatives/ocoya/): Seven Ocoya alternatives compared on October 2026 pricing, credits, AI writing and competitor tracking, and when Ocoya is still the cheaper pick.

## Industries

- [Industries Hub](https://oppira.com/industries/): Industry leaderboards comparing social media performance across leading companies
- [Domain Registrars](https://oppira.com/industries/domain-registrars/): Pre-built competitive landscape for the domain registrar space

## Tools

- [Engagement Calculator](https://oppira.com/tools/engagement-calculator/): Free calculator for social media engagement rates

## Guides

- [Guides Hub](https://oppira.com/guides/): Index of all in-depth guides
- [How to Write Ad Copy From Your Message House](https://oppira.com/guides/ad-copy-from-message-house/): One Pillar per Ad Set, Proof in the Body, Objections in Retargeting
- [AI for Ad Copy: Variants With Guardrails](https://oppira.com/guides/ai-ad-copy/): Let the Model Write the Variants, Not the Strategy or the Claims
- [What Competitive Research Can You Delegate to an AI Agent?](https://oppira.com/guides/ai-agents-for-market-research/): Where a Tool-Using Loop Genuinely Helps, and Where It Compounds Its Own Mistakes
- [AI Agents for Social Media Management](https://oppira.com/guides/ai-agents-social-media-management/): Which Parts of the Job an Agent Can Run, Which Need Approval, and Which Stay Human
- [AI Battlecards: Generating Them Without Making Things Up](https://oppira.com/guides/ai-battlecards/): Evidence In, Citations Out, and a Verification Pass Before Anyone Uses the Card
- [How to Keep AI-Drafted Posts Sounding Like Your Brand](https://oppira.com/guides/ai-content-brand-voice/): Turning Voice From an Adjective List Into Instructions a Model Can Follow
- [Can AI Plan Your Content Calendar?](https://oppira.com/guides/ai-content-calendar/): What to Hand Over, What to Feed It, and the Review That Stops It Filling Dates With Filler
- [How to Stop AI From Publishing Something Off-Brand](https://oppira.com/guides/ai-content-guardrails/): Guardrails, Hard Blocks and the One Check a Human Still Has to Make
- [Should I Allow GPTBot and Other AI Crawlers?](https://oppira.com/guides/ai-crawlers-allow-or-block/): What Each Crawler Does, What Blocking Costs, and the One You Must Never Disallow
- [AI Images for Brand Social Posts: What Works, What to Avoid](https://oppira.com/guides/ai-images-for-brand-social-posts/): Where Generated Images Help, Where They Mislead, and the Platform Labeling Rules
- [What an AI Marketing Agent Can and Cannot Do](https://oppira.com/guides/ai-marketing-agent/): The Jobs an Agent Handles Well, the Ones It Cannot Own, and How Much Authority to Give It
- [Build an Agent Workflow: Research, Brief, Draft, Approve](https://oppira.com/guides/ai-marketing-agent-workflow/): Four Stages, One Artifact Between Each, and a Human Decision Where It Counts
- [Best AI Marketing Tools for Small Businesses](https://oppira.com/guides/ai-marketing-tools-small-business/): One Tool per Job, or One Tool for the Whole Job: Checked Against Each Vendor, Updated October 2026
- [Google AI Overviews and Small Brands: What Changes for Traffic](https://oppira.com/guides/ai-overviews-small-brands/): How the Links Are Chosen, Which Pages Lose Clicks First, and How to See It in Search Console
- [AI Prompts for Positioning and Messaging](https://oppira.com/guides/ai-prompts-for-positioning/): Nine Copyable Prompts, in the Order Positioning Work Actually Happens
- [AI Prompts for Social Media Posts](https://oppira.com/guides/ai-prompts-for-social-media/): A Reusable Context Block and Eleven Copyable Prompts, From Planning to Replies
- [AI Workflows for Small Agencies: Client Reporting on Autopilot](https://oppira.com/guides/ai-workflows-for-agencies/): What to Automate, How to Keep Clients Apart, and the Review Step That Protects the Relationship
- [How to Write Social Posts With AI That Do Not Sound Like AI](https://oppira.com/guides/ai-writing-that-doesnt-sound-like-ai/): The Tells Readers Notice, Where They Come From, and a Five-Minute Edit That Removes Them
- [How to Write an "Alternatives to X" Page, Honestly](https://oppira.com/guides/alternatives-page/): Inclusion Rules, Entry Format and Ranking That Survive a Skeptical Reader
- [How to Feed Competitive Intelligence Into Annual Planning](https://oppira.com/guides/annual-planning-with-competitive-input/): Which Inputs Can Carry a Plan, and When to Gather Them
- [What Is Answer Engine Optimisation, and How Does It Differ From SEO?](https://oppira.com/guides/answer-engine-optimisation-basics/): The Parts With Evidence Behind Them, and the Parts That Are Folklore
- [Which Attribution Model Should a Small Team Use?](https://oppira.com/guides/attribution-for-small-teams/): One Model, One Direct Question, and Thresholds for When to Stop Modelling
- [How to Automate a Weekly Competitor Digest With a CLI and Cron](https://oppira.com/guides/automate-weekly-competitor-digest/): A Short Script, One Crontab Line, and the Failure Modes Nobody Mentions
- [How to Automate a Weekly Marketing Briefing](https://oppira.com/guides/automated-weekly-marketing-briefing/): A One-Page Structure, What AI Should and Should Not Write, and Three Ways to Put It on a Schedule
- [Battlecard Examples](https://oppira.com/guides/battlecard-examples/): Five Filled-In Battlecards for SaaS, E-Commerce, Agencies, Local Services and the Status Quo
- [Competitive Battlecard Template](https://oppira.com/guides/battlecard-template/): A Copy-Ready, One-Screen Template With a Filled-In Example
- [Competitor Analysis Tools for Small Businesses, Compared](https://oppira.com/guides/best-competitor-analysis-tools/): What Competitor Analysis Looks Like in 2026, and Which Tools Are Worth Paying For
- [Best MCP Servers for Marketers](https://oppira.com/guides/best-mcp-servers-for-marketing/): Official Servers Worth Connecting, What Each One Can Read or Change, and Which to Start With
- [Boost a Post or Run an Ad? A Decision Guide](https://oppira.com/guides/boost-post-vs-ads-manager/): What Boosting Actually Gives Up, When It Is Enough, and the Middle Path Most Teams Miss
- [What Belongs in a Brand Kit (And How It Stays Used)](https://oppira.com/guides/brand-kit-that-teams-actually-use/): The Short Version Teams Open, Instead of the Long One They Do Not
- [Brand Voice Guidelines Template](https://oppira.com/guides/brand-voice-guidelines-template/): Voice Traits, a Tone Map, Word Lists and Formatting Rules in One Fill-In Document
- [What Belongs on a Competitor Dashboard, and What Does Not](https://oppira.com/guides/build-a-competitor-dashboard/): One Tile Per Decision, Not One Tile Per Available Metric
- [How to Choose Which Competitors to Track](https://oppira.com/guides/build-a-competitor-set/): Building a Competitor Set That Produces Decisions Instead of Dashboards
- [Buyer Persona vs. ICP: Which One Do You Need?](https://oppira.com/guides/buyer-persona-vs-icp/): What Each Document Answers, When a Small Team Needs Both, and One Company Shown With Each
- [How to Design a Carousel Post That Gets Swiped](https://oppira.com/guides/carousel-post-design/): A Cover That Promises, One Idea Per Slide, and a Last Slide Worth Reaching
- [Should a Small Company Create a Category?](https://oppira.com/guides/category-design-for-small-companies/): Category Design, Subcategories, and the Cheaper Way to Stand Apart
- [Channel Strategy for a Two-Person Marketing Team](https://oppira.com/guides/channel-strategy-for-small-teams/): Two Channels, One Owned List, and a Rule for Everything Else
- [ChatGPT vs. Claude for Marketing Work](https://oppira.com/guides/chatgpt-vs-claude-for-marketing/): A Feature-by-Feature Comparison as of October 2026, and a One-Afternoon Test to Settle It for Your Team
- [Claude Code for Marketers (No Coding Required)](https://oppira.com/guides/claude-code-for-marketers/): Using an Agent That Works on Files for Reports, Bulk Rewrites and Data Cleanup
- [How to Use Claude for Marketing: Workflows That Hold Up](https://oppira.com/guides/claude-for-marketing/): Which Claude Feature Fits Which Marketing Job, and the Checks That Keep the Output Honest
- [Claude Projects for a Marketing Team's Shared Context](https://oppira.com/guides/claude-projects-for-marketing/): What to Put in Project Knowledge, How to Write the Instructions, and How to Keep It From Going Stale
- [Claude Prompts for Marketing Teams](https://oppira.com/guides/claude-prompts-for-marketing/): Twelve Copyable Prompts for Strategy, Content and Reporting, Built the Way Anthropic Recommends
- [Community Management for Small Teams](https://oppira.com/guides/community-management-for-small-teams/): A Strategy for What to Own, Where to Show Up, and What to Stop Doing
- [How to Compare Your Facebook Page to Competitors](https://oppira.com/guides/compare-facebook-pages/): A Head-to-Head Scorecard Built Only From Numbers Both Sides Can See
- [How to Compare Your Instagram to Competitors](https://oppira.com/guides/compare-instagram-to-competitors/): A Like-for-Like Scorecard Built Only From Numbers Both Sides Can See
- [How to Compare LinkedIn Follower Growth With Competitors](https://oppira.com/guides/compare-linkedin-follower-growth/): Building the History LinkedIn Does Not Publish, and Reading It Fairly
- [Competitive Alternatives: Why "Do Nothing" Is Your Biggest Rival](https://oppira.com/guides/competitive-alternatives/): Find What Buyers Really Compare You With, Then Compete With That
- [How Often Should You Review Competitors?](https://oppira.com/guides/competitive-analysis-cadence/): Three Cadences That Survive a Busy Quarter
- [Which Prompts Actually Work for Competitor Research?](https://oppira.com/guides/competitive-analysis-prompts/): Twelve You Can Copy, and the Failure Each One Carries
- [Free Competitive Analysis Templates & Frameworks](https://oppira.com/guides/competitive-analysis-templates/): Seven Ready-to-Use Frameworks, and Which Competitive Analysis Template Fits Each Decision
- [How to Use AI for Competitive Analysis](https://oppira.com/guides/competitive-analysis-with-ai/): What to Delegate, What to Verify, and What AI Cannot Do at All
- [Competitive Intelligence](https://oppira.com/guides/competitive-intelligence/): The Complete Guide to Competitive Intelligence for Social Media
- [What Counts as a Moat for a Small Company](https://oppira.com/guides/competitive-moat-for-smb/): Seven Advantages You Can Actually Hold, and Six That Only Look Like Moats
- [How to Price Against Competitors](https://oppira.com/guides/competitive-pricing-strategy/): Use Rival Prices as the Reference Point, Not the Formula
- [Google vs. Meta: Where Your Competitors Put Their Ad Effort](https://oppira.com/guides/competitor-ad-channel-mix/): Reading Demand Capture Against Demand Creation From Two Public Ad Archives
- [How to See Which Countries a Competitor Targets With Ads](https://oppira.com/guides/competitor-ad-country-targeting/): Mapping a Competitor's Paid Market Footprint From Public Ad Archives
- [How to Analyze Competitor Ad Creatives](https://oppira.com/guides/competitor-ad-creative-analysis/): A Coding Sheet for Format, Hook, People and Proof, Weighted by What Survives
- [How Long Competitors Run Their Ads, and Why It Signals Winners](https://oppira.com/guides/competitor-ad-longevity/): Reading the Age Profile of a Competitor Ad Account, Not Just Its Oldest Ad
- [How Many Ads Does a Typical Competitor Run Each Month?](https://oppira.com/guides/competitor-ad-volume-benchmark/): Measured Creative Volume on Meta and Google, With the Advertiser Count Behind Each Figure
- [Which Competitor Alerts Are Worth Having](https://oppira.com/guides/competitor-alerts-that-matter/): Designing a Notification Set People Still Read in Month Three
- [How to Tell If a Competitor Is Bidding on Your Brand Name](https://oppira.com/guides/competitor-bidding-on-your-brand/): Four Checks, From a Two-Minute Search to Your Own Auction Data
- [How to Build a "Vs. Competitor" Comparison Page](https://oppira.com/guides/competitor-comparison-page/): A Page a Buyer Trusts, a Competitor Cannot Fault, and a Lawyer Would Sign Off
- [How to Track Customer Complaints About Competitors on X](https://oppira.com/guides/competitor-complaints-on-x/): Finding the Complaints, Sorting Them Into Buckets, and Reading How the Competitor Responds
- [What Competitor Data Is Public on Each Channel](https://oppira.com/guides/competitor-data-sources-map/): A Channel-by-Channel Map of What You Can See and What You Cannot
- [How to See Engagement on a Competitor's Facebook Posts](https://oppira.com/guides/competitor-facebook-post-engagement/): Where Each Number Lives on a Post, and How to Read It Without Fooling Yourself
- [How to Track Competitor Facebook Video Views](https://oppira.com/guides/competitor-facebook-video-views/): What the Public View Count Measures, and How to Compare It Honestly
- [What You Can (and Cannot) Learn About Competitor Google Ads Keywords](https://oppira.com/guides/competitor-google-ads-keywords/): Observed, Inferred and Estimated: Sorting Keyword Evidence by How Much It Is Worth
- [What a Competitor's Job Ads Reveal About Their Strategy](https://oppira.com/guides/competitor-hiring-signals/): Reading Hiring as Budget Committed Ahead of Any Announcement
- [How to See How a Competitor's Homepage Message Changed Over Time](https://oppira.com/guides/competitor-homepage-message-history/): Reconstructing Years of Positioning From the Wayback Machine
- [What Competitor Instagram Captions Reveal About Their Strategy](https://oppira.com/guides/competitor-instagram-caption-analysis/): Coding Thirty Captions for Hook, Length, Claim and Call to Action
- [How to Track the Hashtags Your Competitors Use on Instagram](https://oppira.com/guides/competitor-instagram-hashtags/): Reading Hashtags as Labels and Campaign Markers, Now That There Are Only Five
- [How to Find Competitor Sponsored and Partnership Posts on Instagram](https://oppira.com/guides/competitor-instagram-partnership-posts/): Which Creators a Rival Works With, and What the Pattern Says About Their Budget
- [How to Analyze Competitor Instagram Reels](https://oppira.com/guides/competitor-instagram-reels-analysis/): Views, Ratios and the Creative Choices Behind the Reels That Travel
- [What to Do When a Competitor Launches Something](https://oppira.com/guides/competitor-launched-something/): A First-Week Response Plan That Avoids Panic Marketing
- [How to Analyze Competitor LinkedIn Posts](https://oppira.com/guides/competitor-linkedin-post-analysis/): A Post-by-Post Method for Reading What a Rival Company Page Publishes
- [Facebook vs. Instagram: Reading a Competitor's Meta Ad Placements](https://oppira.com/guides/competitor-meta-ad-placements/): What the Platform Icons Tell You, What They Do Not, and How to Fill the Gap From the Creative
- [How to Turn Competitor 1-Star Reviews Into Your Messaging](https://oppira.com/guides/competitor-negative-reviews-messaging/): From a Cluster of Complaints to a Promise You Can Prove, Without Naming Anyone
- [Should You Subscribe to Competitor Newsletters?](https://oppira.com/guides/competitor-newsletter-monitoring/): What Email Reveals That a Website Never Will
- [What a Competitor's Reviews Tell You](https://oppira.com/guides/competitor-review-monitoring/): Reading Trustpilot and Review Sites as Competitive Intelligence
- [Competitor Tracking and Monitoring: A Complete Guide](https://oppira.com/guides/competitor-tracking/): How to Track Competitor Activity Continuously, Automatically, and Without Drowning in Data
- [How to Query Your Competitor Data From Claude or Cursor](https://oppira.com/guides/connect-competitor-data-to-claude/): One Config Block, a Read-Only Key, and Questions That Answer From Real Records
- [How to Review Content Quickly Without Losing Control](https://oppira.com/guides/content-approval-without-bottlenecks/): Tiers, One Round, and a Default That Moves When Nobody Answers
- [How to Build a Content Calendar That Follows Strategy](https://oppira.com/guides/content-calendar-from-strategy/): From Positioning to Slots, Without Turning It Into a Posting Schedule
- [How to Run a Content Gap Analysis Against Competitors](https://oppira.com/guides/content-gap-analysis/): Finding the Topics and Formats Your Market Rewards and You Ignore
- [How to Choose Content Pillars From Your Positioning](https://oppira.com/guides/content-pillars-from-positioning/): Why Topic Brainstorms Produce Category Content, and a Method That Produces Yours
- [How to Test Ad Creative With a Small Budget](https://oppira.com/guides/creative-testing-for-small-budgets/): What Low Volume Can Actually Prove, and How to Decide When It Cannot
- [One View for Meta, Google and LinkedIn Ads: Cross-Channel Ad Reporting](https://oppira.com/guides/cross-channel-ad-reporting/): Why Platform Numbers Never Add Up, and How to Build a Report That Does
- [Cursor for Marketers](https://oppira.com/guides/cursor-for-marketers/): When a Code Editor With an AI Agent Is the Right Tool for Marketing Work, and How to Set It Up
- [Custom GPT vs. MCP for Marketing Data](https://oppira.com/guides/custom-gpt-vs-mcp/): What Each One Actually Carries, What Changed in September 2026, and Where Your Data Should Live
- [How Much Competitive History Do You Need to Keep?](https://oppira.com/guides/data-retention-for-competitive-history/): Twelve Months of Derived Series, Two Years of Prices, and Days of Raw Captures
- [How to Tell If a Competitor Boosted a Post](https://oppira.com/guides/detect-boosted-posts/): The Signals That Separate Paid Amplification From Organic Reach
- [Differentiation Strategy for Small Businesses](https://oppira.com/guides/differentiation-strategy/): Pick the Dimension, Name the Trade-Off, Make It Visible
- [Elevator Pitch Template](https://oppira.com/guides/elevator-pitch-template/): Ten, Thirty and Sixty Seconds, Built From Your Positioning
- [How Many Likes and Comments Does a Competitor Post Get?](https://oppira.com/guides/engagement-per-post-benchmark/): Median Per-Post Interaction Counts by Platform, With the Accounts Behind Each Figure
- [Followers, Reach or Impressions: Which Engagement Rate to Use](https://oppira.com/guides/engagement-rate-denominator/): Why the Same Post Has Three Different Engagement Rates
- [Can You Estimate a Competitor's Ad Spend?](https://oppira.com/guides/estimate-competitor-ad-spend/): What the Public Data Supports, and Where the Numbers Come From
- [How to Build an Evergreen Content Queue](https://oppira.com/guides/evergreen-content-queue/): What Qualifies, How Big It Needs to Be, and How to Reuse Posts Without Repeating Yourself
- [Facebook Engagement Rate: How to Calculate It for Any Page](https://oppira.com/guides/facebook-engagement-rate/): The Formula, a Worked Example, and the Choices That Change the Answer
- [Facebook Page Transparency: What You Can See About Any Page](https://oppira.com/guides/facebook-page-transparency/): Creation Dates, Name Changes, Manager Countries and Ad Status, Read as Competitive Evidence
- [What Competitor Facebook Reactions Actually Tell You](https://oppira.com/guides/facebook-reactions-analysis/): Reading the Reaction Mix as a Public, Per-Post Sentiment Signal
- [How to Find Competitor Landing Pages From Their Ads](https://oppira.com/guides/find-competitor-landing-pages-from-ads/): Following the Link Behind Every Ad, and Mapping Which Pages Carry the Paid Traffic
- [How to Find a Competitor's Best-Performing Posts](https://oppira.com/guides/find-competitor-top-posts/): Separating What Worked From What Was Merely Paid For
- [How to Find a Competitor's Best-Performing Tweets](https://oppira.com/guides/find-competitor-top-tweets/): Search Operators That Surface Them in Minutes, and the Ratios That Tell a Hit From a Pile-On
- [Setting Up Competitive Monitoring in 30 Days](https://oppira.com/guides/first-30-days-competitive-monitoring/): A Week-by-Week Plan That Ends With Decisions, Not a Dashboard
- [Does Updating Old Content Help, and Which Freshness Signals Count?](https://oppira.com/guides/freshness-signals-that-matter/): What Engines Can Actually See, and Why a Date Bump Is Worse Than Nothing
- [How to Get Cited by AI Answer Engines](https://oppira.com/guides/get-cited-by-ai-answer-engines/): What Actually Makes a Page Quotable by ChatGPT and AI Overviews
- [Go-to-Market Plan Template for Small Teams](https://oppira.com/guides/go-to-market-plan-template/): Ten Fields, a Twelve-Week Sequence and a Readiness Check
- [Google Ads Transparency Center: A Guide to Competitor Research](https://oppira.com/guides/google-ads-transparency-center/): Every Search Box, Filter and Field, and What Each One Can Tell You About a Rival
- [Google Alerts for Competitors: Setup and Where It Falls Short](https://oppira.com/guides/google-alerts-for-competitors/): A Free News Net, the Queries Worth Setting, and the Gaps It Leaves Open
- [How to Use Google Business Profile Posts](https://oppira.com/guides/google-business-profile-posts/): Updates, Offers and Events: Which to Use, What Gets Rejected, and What to Post
- [How to Write Homepage Copy From Your Positioning](https://oppira.com/guides/homepage-copy-from-positioning/): Map Each Slot of the Statement to a Section of the Page
- [How Often Should a Small Team Post? A Method, Not a Number](https://oppira.com/guides/how-often-to-post-on-social-media/): Set Cadence From Capacity, Hold It for Twelve Weeks, Then Test One Step Up
- [How to Write a Competitor Battlecard](https://oppira.com/guides/how-to-write-a-battlecard/): A One-Page Format Sales and Marketing Will Actually Use
- [How to Write a USP](https://oppira.com/guides/how-to-write-a-usp/): Find the Claim Nobody Else Can Make, Then Prove It
- [How to Write a Value Proposition](https://oppira.com/guides/how-to-write-a-value-proposition/): From the Alternative's Cost to a Claim a Buyer Can Check
- [How to Build an ICP From Customer Reviews](https://oppira.com/guides/icp-from-customer-reviews/): Let the People Who Stayed, and the People Who Left, Draw the Profile
- [Ideal Customer Profile (ICP) Template](https://oppira.com/guides/ideal-customer-profile-template/): A Nine-Field Fill-In Template, a Fit Scoring Grid and Two Worked Examples
- [How to Write Instagram Captions for a Brand](https://oppira.com/guides/instagram-captions-for-brands/): The First Line, the Structure by Post Type, and What to Do With Hashtags Now
- [Reels vs. Carousels vs. Images: Reading a Competitor's Instagram Format Mix](https://oppira.com/guides/instagram-format-mix-analysis/): What They Post, What Works for Them, and the Gap Between the Two
- [Jobs to Be Done for Marketers](https://oppira.com/guides/jobs-to-be-done-for-marketers/): Where the Framework Came From, and How to Use It Without a Research Team
- [How to Stop a Marketing Strategy From Going Stale](https://oppira.com/guides/keep-strategy-current-with-ai/): A Review Cadence Per Part, and Where AI Actually Helps
- [Kill Sheet vs. Battlecard](https://oppira.com/guides/kill-sheet-vs-battlecard/): Two Names for Overlapping Documents, and the Distinction That Is Worth Keeping
- [What B2B Competitors' LinkedIn Content Teaches You](https://oppira.com/guides/linkedin-b2b-content-from-competitors/): Reading a Rival Page as a Map of Their Buyer, Their Argument and Their Sales Motion
- [Marketing Automation vs. AI Agents (Zapier, n8n and Agents)](https://oppira.com/guides/marketing-automation-vs-ai-agents/): Fixed Workflows, Agents That Choose Their Own Steps, and the Hybrid Most Small Teams Actually Need
- [Marketing From the Terminal: What a Marketing CLI Is For](https://oppira.com/guides/marketing-cli/): Where a Command Line Beats a Dashboard, Where It Does Not, and What a Real Session Looks Like
- [Marketing KPIs for Small Teams](https://oppira.com/guides/marketing-kpis-for-small-teams/): Five to Seven Numbers, Each Tied to a Decision
- [Marketing OKR Examples](https://oppira.com/guides/marketing-okr-examples/): Eight Worked OKRs for a Small Team, Plus a Template and the Mistakes to Avoid
- [Marketing Plan vs. Marketing Strategy](https://oppira.com/guides/marketing-plan-vs-marketing-strategy/): The Choices You Made, and the Work That Carries Them Out
- [Marketing Playbook Template](https://oppira.com/guides/marketing-playbook-template/): A Ten-Section Fill-In Template for Small Teams, With a Worked Example
- [What Goes in a Marketing Playbook (and What Does Not)](https://oppira.com/guides/marketing-playbook-what-goes-in-it/): A Document of Decisions, Not a Folder of Everything
- [Marketing Strategy Template for Small Businesses](https://oppira.com/guides/marketing-strategy-template/): Eight Decisions on One Page, With a Filled-In Example
- [What Is MCP, and Why Should a Marketing Team Care?](https://oppira.com/guides/mcp-for-marketing-teams/): The Protocol That Lets an Assistant Read Your Real Data
- [Is It Safe to Connect MCP to Your Marketing Data?](https://oppira.com/guides/mcp-security-for-marketing-data/): The Real Risks, Why Competitor Data Is Untrusted Input, and a Checklist a Small Team Can Actually Follow
- [How to Measure Content That Generates No Clicks](https://oppira.com/guides/measure-content-that-has-no-clicks/): Proxies for the Work That Never Produces a Session
- [How to Measure Share of Voice Without Enterprise Tools](https://oppira.com/guides/measure-share-of-voice/): A Defensible Method With a Fixed Competitor Set and One Metric
- [Message House Template](https://oppira.com/guides/message-house-template/): Roof, Pillars, Proof and Foundation on One Page, With a Filled-In Example
- [How to Build a Messaging Hierarchy That Sticks](https://oppira.com/guides/messaging-hierarchy/): Five Levels, One Approved Wording Each
- [Meta Ad Library in the EU: The Extra Reach and Audience Data](https://oppira.com/guides/meta-ad-library-eu-data/): What the "Transparency by location" Panel Shows, and How to Use It on Competitor Ads
- [Which Marketing Metrics Should You Stop Reporting?](https://oppira.com/guides/metrics-to-stop-reporting/): Retire the Number, Keep the Question It Was Meant to Answer
- [How to Tell Whether AI Tools Recommend Your Brand](https://oppira.com/guides/monitor-brand-in-ai-answers/): Building a Crude but Honest Measurement Habit While Reporting Is Missing
- [How to Monitor Competitor Trustpilot Reviews](https://oppira.com/guides/monitor-competitor-trustpilot-reviews/): What a Rival Trustpilot Profile Shows, How to Read It, and How to Keep Watching
- [How to Find and Monitor Competitor X Spaces](https://oppira.com/guides/monitor-competitor-x-spaces/): Where Competitor Spaces Show Up, What to Log While They Are Live, and a Simple Dashboard You Keep Yourself
- [Monthly Social Media Report Template](https://oppira.com/guides/monthly-social-media-report-template/): A One-Page Structure With Fill-In Tables, Built Around Decisions Instead of Totals
- [How to Compare Metrics Fairly Across Facebook, Instagram, X and LinkedIn](https://oppira.com/guides/normalize-metrics-across-platforms/): A Units Problem Dressed Up as a Performance Gap
- [Objection Handling Library for Marketing](https://oppira.com/guides/objection-handling-library/): The Fields, a Four-Part Answer Pattern and Fourteen Worked Objection Examples
- [How to Make On-Brand Social Images Without a Designer](https://oppira.com/guides/on-brand-social-images-without-designer/): A Small Visual System, Three Layouts, and the Checks That Replace a Design Review
- [The One-Person Marketing Team's AI Stack](https://oppira.com/guides/one-person-marketing-team-ai-stack/): Choose by Job, Not by Tool: Six Layers, a Minimum Setup, and a Week That Fits in the Hours You Have
- [How Oppira Measures and Publishes Its Competitor Benchmarks](https://oppira.com/guides/oppira-benchmark-methodology/): The Population, the Formulas, the Publication Floor and the Record of a Figure
- [How to Plan a Month of Social Content in One Afternoon](https://oppira.com/guides/plan-a-month-of-social-content/): A Four-Hour Agenda, the Inputs to Gather First, and What to Leave Unwritten
- [Competitive Positioning Map Template](https://oppira.com/guides/positioning-map-template/): Two Axes, a Scoring Rubric and the Evidence Behind Every Dot
- [Positioning Statement Examples](https://oppira.com/guides/positioning-statement-examples/): Eight Filled-In Statements Across Industries, Taken Apart Slot by Slot
- [How to Write a Positioning Statement From Competitor Data](https://oppira.com/guides/positioning-statement-from-competitor-data/): Start From What Is Already Claimed, Not From a Workshop
- [Positioning Statement Template](https://oppira.com/guides/positioning-statement-template/): Three Fill-In Formats, a Component Worksheet and the Tests a Draft Has to Pass
- [How Often Do Competitors Actually Post on Each Platform?](https://oppira.com/guides/posting-frequency-benchmark/): Measured Cadence Per Platform, With the Account Count Behind Every Figure
- [How to Make a React App Visible to Crawlers and AI](https://oppira.com/guides/prerender-spa-for-seo/): Prerendering, Server Rendering, and How to Check What a Crawler Actually Receives
- [How to Report Competitive Intelligence to Leadership](https://oppira.com/guides/present-competitive-intel/): One Page, Three Decisions, and No Dashboard Screenshots
- [How to Build a Pricing Page That Answers Objections](https://oppira.com/guides/pricing-page-that-answers-objections/): What to Say When a Competitor Is Cheaper
- [How to Find Product Gaps in Competitor Reviews](https://oppira.com/guides/product-gaps-from-competitor-reviews/): Turning What Their Customers Ask For Into Evidence for Your Roadmap
- [How to Plan Content Around a Product Launch](https://oppira.com/guides/product-launch-content-plan/): Five Phases Over Ten Weeks, One Claim Throughout, and Why Launch Day Is the Smallest Part
- [How to Message Multiple Products Without Confusing Buyers](https://oppira.com/guides/product-portfolio-messaging/): One Parent Promise, One Job per Product
- [How to Write Promotion Posts That Do Not Feel Salesy](https://oppira.com/guides/promotional-posts-that-dont-feel-salesy/): Lead With the Buyer, Give the Real Reason, Keep the Price Honest
- [Quarterly Marketing Review Template](https://oppira.com/guides/quarterly-marketing-review-template/): A Pre-Read, a Ninety-Minute Agenda and a Decision Log
- [How to Read Meta Ads Results If You Are Not a Media Buyer](https://oppira.com/guides/read-meta-ads-results/): The Columns That Matter in Ads Manager, What They Mean, and What They Do Not Tell You
- [Reddit Marketing for Small Brands: Posting Without Getting Banned](https://oppira.com/guides/reddit-marketing-for-small-brands/): Community Rules, Disclosure, and the Kinds of Posts Moderators Leave Up
- [How to Handle Comment Replies Without a Community Team](https://oppira.com/guides/reply-to-comments-at-scale/): Triage, Replies That Do Not Read Like Macros, and What Can Safely Be Automated
- [How to Turn One Idea Into a Week of Posts](https://oppira.com/guides/repurpose-one-idea-across-channels/): Repurposing That Changes the Argument, Not Just the Aspect Ratio
- [How to Respond to a Competitor's Price Cut](https://oppira.com/guides/respond-to-competitor-price-cut/): Confirm, Diagnose, Then Pick From Five Responses, Most of Which Are Not Matching
- [How to Respond to Negative Comments on Social Media](https://oppira.com/guides/respond-to-negative-comments/): Sort the Comment First, Then Reply, Hide, Move or Leave It
- [How to Build Reusable Social Post Templates](https://oppira.com/guides/reusable-social-post-templates/): Six Fill-In Templates for the Posts Small Teams Publish Most, and How to Keep Them From Sounding the Same
- [Sales Enablement for Teams Without a Sales Enablement Team](https://oppira.com/guides/sales-enablement-small-teams/): The Minimum Kit, Where It Lives, and the Feedback Loop That Keeps It Honest
- [How Much Data Do You Need Before Trusting a Result?](https://oppira.com/guides/sample-size-for-marketing-decisions/): The Count That Matters Is Rarely the One You Have
- [How to Schedule Bluesky Posts](https://oppira.com/guides/schedule-bluesky-posts/): Why There Is No Native Scheduler, How to Connect a Tool Safely, and the Limits Posts Must Fit
- [How to Schedule Facebook Page Posts](https://oppira.com/guides/schedule-facebook-posts/): Meta Business Suite, the 29-Day Window, and What a Scheduler Changes
- [How to Schedule Instagram Posts and Reels](https://oppira.com/guides/schedule-instagram-posts/): In the App, in Meta Business Suite, and Through a Scheduler, With the Limits of Each
- [How to Schedule LinkedIn Company Page Posts](https://oppira.com/guides/schedule-linkedin-posts/): The Native Scheduler, What It Refuses to Schedule, and When a Tool Is Worth It
- [How to Schedule Pinterest Pins](https://oppira.com/guides/schedule-pinterest-pins/): The Business Account Scheduler, Its 10-Pin Queue, and How to Plan Beyond It
- [How to Schedule Threads Posts](https://oppira.com/guides/schedule-threads-posts/): The Native Scheduler, Cross-Posting From Meta Business Suite, and the Limits That Apply
- [How to Schedule TikTok Posts](https://oppira.com/guides/schedule-tiktok-posts/): TikTok Studio, the Short Scheduling Window, and the Rules Every Scheduler Has to Follow
- [How to Schedule Posts on X](https://oppira.com/guides/schedule-x-posts/): The x.com Composer, X Pro After the Premium+ Change, and What Cannot Be Queued
- [How to Schedule YouTube Shorts](https://oppira.com/guides/schedule-youtube-shorts/): YouTube Studio Scheduling, What Makes a Video a Short, and the Checks That Stop It Going Live
- [How to Build a Seasonal Marketing Calendar](https://oppira.com/guides/seasonal-marketing-calendar/): Five Layers, Planned Back From Each Moment, With the Dates for the Next Nine Months
- [How to Tell a Seasonal Dip From a Real Decline](https://oppira.com/guides/seasonality-vs-real-change/): Two Controls That Settle It, and the Comparison That Never Does
- [How to See a Competitor's Facebook Ads](https://oppira.com/guides/see-competitor-facebook-ads/): Using the Meta Ad Library, and What It Will Not Tell You
- [How to See a Competitor's Google Ads](https://oppira.com/guides/see-competitor-google-ads/): The Ads Transparency Center, Search Results, and the Gaps Between Them
- [How to See Competitor Instagram Ads](https://oppira.com/guides/see-competitor-instagram-ads/): Isolating Instagram Inside the Meta Ad Library, Plus the Partnership Content That Lives Elsewhere
- [Social Media Analytics for Business](https://oppira.com/guides/social-media-analytics/): The Complete Guide to Measuring, Reporting, and Acting on Social Media Performance
- [Social Media CTAs: What to Ask For, and When](https://oppira.com/guides/social-media-call-to-action/): Match the Ask to the Post's Job, One Ask per Post, and Put Links Where They Work
- [Social Media Character Limits: The Cheat Sheet](https://oppira.com/guides/social-media-character-limits/): Every Documented Text Limit by Platform, How Each One Counts, and Which Are Only Recommendations
- [Social Media Comment Reply Templates](https://oppira.com/guides/social-media-comment-reply-templates/): 30 Fill-In Replies for Questions, Praise, Complaints, Comparisons and Awkward Comments
- [Social Media Competitor Analysis: The Definitive Guide](https://oppira.com/guides/social-media-competitor-analysis/): How to Analyze Your Competitors' Social Strategy Across Facebook, Instagram, and Twitter/X
- [Social Media Content Calendar Template for Small Teams](https://oppira.com/guides/social-media-content-calendar-template/): Twelve Columns, a Weekly Grid and a Status Flow You Can Copy Into a Spreadsheet Today
- [The 80/20 and 4-1-1 Rules: Do Content Mix Rules Still Work?](https://oppira.com/guides/social-media-content-mix-rules/): Where the Popular Ratios Came From, What They Got Right, and What to Use Instead
- [How to Write Hooks for Social Media Posts](https://oppira.com/guides/social-media-hooks/): Seven Hook Types, Where the Hook Lives on Each Platform, and How to Keep the Promise
- [Social Media Image Sizes: The Cheat Sheet](https://oppira.com/guides/social-media-image-sizes/): Documented Sizes, Shapes and File Limits by Platform, and the Three Exports That Cover Almost Everything
- [Social Media Playbook Template](https://oppira.com/guides/social-media-playbook-template/): Channel Cards, Pillars, Approvals, Reply Rules and Escalation in One Fill-In Document
- [Social Media Post Ideas for Small Businesses, Sorted by Goal](https://oppira.com/guides/social-media-post-ideas-small-business/): Thirty-Six Ideas Grouped by What You Need the Post to Do, With an Example for Each
- [Social Media Video Specs by Platform](https://oppira.com/guides/social-media-video-specs/): Aspect Ratios, Resolutions, Length Limits and Export Settings, With Sources
- [How to Spot a Competitor Launch Before It Happens](https://oppira.com/guides/spot-competitor-launch-early/): The Signals That Cluster in the Weeks Before an Announcement
- [How to Tell Whether a Competitor Audience Is Real](https://oppira.com/guides/spot-inflated-follower-counts/): Reading Follower Counts You Cannot Audit
- [Why Strategy Changes Should Be Logged, and How to Do It](https://oppira.com/guides/strategy-change-log/): Seven Fields That Make a Decision Testable a Quarter Later
- [Which Schema Types Actually Help With AI Answers?](https://oppira.com/guides/structured-data-for-ai-answers/): What Google Still Supports, What It Quietly Dropped, and What the Citation Evidence Shows
- [SWOT Analysis Template With Competitor Data](https://oppira.com/guides/swot-analysis-template/): Every Cell Backed by Dated Evidence, Then Turned Into Actions
- [How to Write a Tagline From Your Positioning](https://oppira.com/guides/tagline-from-positioning/): Pick One Slot of the Statement, Then Say It in the Buyer's Words
- [Telegram Channel Marketing for Small Businesses](https://oppira.com/guides/telegram-channel-marketing/): Setup, What to Post, How Channels Grow, and What the Numbers Mean
- [How to Sanity-Check Your Positioning Against the Market](https://oppira.com/guides/test-positioning-against-the-market/): Five Outside Checks Before You Rewrite Anything
- [Why Do AI Tools Recommend Competitors, and How Do I Get Listed?](https://oppira.com/guides/third-party-presence-for-ai-recommendations/): Recommendation Answers Are Decided Off Your Site, and the Data Says Where
- [How to Track a Competitor's Blog and Content Output](https://oppira.com/guides/track-competitor-blog/): Output, Topics, Refreshes and Calls to Action, Without Reading Every Post
- [How to Track Competitor Facebook Pages](https://oppira.com/guides/track-competitor-facebook/): What a Page Shows Outsiders, and a Baseline You Can Repeat Every Month
- [How to Monitor Competitor Product and Feature Pages](https://oppira.com/guides/track-competitor-feature-pages/): Building a Feature Inventory and Reading What Ships, What Moves and What Disappears
- [How to Track Changes in Competitor Google Ad Copy](https://oppira.com/guides/track-competitor-google-ad-copy/): Building a Copy Log That Separates Real Decisions From Ad Rotation
- [How to Track a Competitor's Instagram](https://oppira.com/guides/track-competitor-instagram/): What Is Visible From Outside the Account, and How to Read It
- [How to Track a Competitor's Landing Page Changes](https://oppira.com/guides/track-competitor-landing-pages/): Reading Strategy Changes From the Pages Competitors Quietly Rewrite
- [How to Track a Competitor's LinkedIn Activity](https://oppira.com/guides/track-competitor-linkedin/): Company Pages, Employee Posts, and the Hiring Signals in Between
- [How to Track Competitor Press Coverage and News Mentions](https://oppira.com/guides/track-competitor-news-mentions/): Building a Coverage Log That Separates Earned Attention From Distribution
- [How to Track a Competitor's Pricing Changes](https://oppira.com/guides/track-competitor-pricing-changes/): Catching the Commercial Decisions Nobody Announces
- [How to Track a Competitor's Tone of Voice Over Time](https://oppira.com/guides/track-competitor-tone-of-voice/): A Countable Rubric for X, LinkedIn, Facebook and Instagram, and How to Read a Shift
- [How to Track Competitor Website Changes (the Whole Site)](https://oppira.com/guides/track-competitor-website-changes/): New Pages, Removed Pages and Quiet Rewrites Across Every Layer of a Rival Site
- [How to Track Competitors on X (Twitter)](https://oppira.com/guides/track-competitor-x/): What X Shows About Any Account, and a Tracking Routine That Survives Past Week Three
- [How to Get Notified When a Competitor Launches New Meta Ads](https://oppira.com/guides/track-new-competitor-meta-ads/): A Bookmark, a Marker and a Cadence, or a Tool That Does the Checking
- [How to Track Social Media Traffic in GA4](https://oppira.com/guides/track-social-media-traffic-ga4/): The Report to Open, the Dimensions to Switch, and Why Some Social Visits Show Up as Direct
- [How to Benchmark Your Trustpilot Score Against Competitors](https://oppira.com/guides/trustpilot-competitor-benchmark/): Comparing Like for Like When Every Profile Collects Reviews Differently
- [How to Spot Review Spikes on a Competitor's Trustpilot](https://oppira.com/guides/trustpilot-review-spikes/): Detecting Unusual Review Activity and Reading It Without Jumping to Conclusions
- [Twitter Listening: What People Say About Your Competitors](https://oppira.com/guides/twitter-listening-for-competitors/): Search Queries That Find Unprompted Conversation, and a Coding Scheme That Turns It Into Findings
- [UTM Parameters for Social Media: A Naming Convention That Holds](https://oppira.com/guides/utm-parameters-for-social-media/): Lowercase Values, Mediums GA4 Recognizes, and One Sheet Everyone Uses
- [How to Check Whether an AI's Competitor Claims Are True](https://oppira.com/guides/verify-ai-competitive-claims/): A Verification Routine for Anything Before It Reaches a Slide
- [How to Run a Weekly Competitor Ad Review](https://oppira.com/guides/weekly-competitor-ad-review/): A 30-Minute Agenda, a Log With Six Columns, and One Decision at the End
- [Weekly Marketing Report Template](https://oppira.com/guides/weekly-marketing-report-template/): One Screen, Five Blocks, Read in Three Minutes
- [Competitor Analysis: What It Is and How to Do It](https://oppira.com/guides/what-is-competitor-analysis/): A Practical Guide for Small Businesses: Types, Steps, Frameworks and Tools
- [What Is llms.txt, and Should Your Site Have One?](https://oppira.com/guides/what-is-llms-txt/): What the Proposal Actually Says, Who Reads the File, and What It Will Not Do for Search
- [When to Pause an Ad (and When to Wait)](https://oppira.com/guides/when-to-pause-an-ad/): A Reasoning Method for Stopping Spend Without Guessing or Panicking
- [When to Reposition (and When Not To)](https://oppira.com/guides/when-to-reposition/): Four Real Triggers, and Four Signals That Only Look Like Them
- [How Often to Update Battlecards, and What Should Trigger It](https://oppira.com/guides/when-to-update-battlecards/): Event Triggers for Each Block, a Light Schedule Underneath, and Dates on Every Field
- [Can ChatGPT Monitor My Competitors?](https://oppira.com/guides/why-chatgpt-cannot-track-competitors/): What Scheduled Tasks Can Do, What You Still Build Yourself, and What It Cannot Keep
- [How to Run Win/Loss Analysis Without a Research Team](https://oppira.com/guides/win-loss-lite/): Seven Questions, Ten Interviews, and an Honest Reading of Small Numbers
- [How to Write a Passage an AI Will Quote](https://oppira.com/guides/write-a-quotable-answer-passage/): The 150-Character Citation Window, and What Makes a Sentence Extractable
- [How to Write Ad Copy Informed by Competitor Creative](https://oppira.com/guides/write-ads-from-competitor-research/): From a Folder of Competitor Ads to an Angle Nobody Else Owns
- [How to Write an X Thread That Holds Attention](https://oppira.com/guides/write-an-x-thread/): A First Post That Stands Alone, One Point Per Post, and a Payoff at the End
- [How to Write LinkedIn Company Posts People Actually Read](https://oppira.com/guides/write-linkedin-company-posts/): One Claim, Two Opening Lines, and a Reason to Keep Reading
- [How to Build a Competitor Report From X Analytics](https://oppira.com/guides/x-competitor-analytics-report/): A Monthly X Report That Puts Your Numbers Next to Your Rivals on the Same Terms
- [How to Analyze a Competitor's X Content Mix (Threads, Video, Links)](https://oppira.com/guides/x-content-mix-analysis/): Counting Formats, Comparing Their Performance Inside the Account, and Reading the Shift
- [X (Twitter) Engagement Rate: How to Calculate It for Any Account](https://oppira.com/guides/x-engagement-rate/): The Public Formula, Why It Differs From the Number in X Analytics, and How to Build a Benchmark You Can Trust
- [X Spaces Statistics: What You Can and Cannot Measure](https://oppira.com/guides/x-spaces-statistics/): Which Numbers the Host Sees, Which Anyone Can See, and Which Exist Nowhere

## Glossary

- [Glossary Hub](https://oppira.com/glossary/): Full A-Z of competitive intelligence and social media analytics terms
- [A/B Testing](https://oppira.com/glossary/a-b-testing/)
- [Attribution Model](https://oppira.com/glossary/attribution-model/)
- [Benchmark](https://oppira.com/glossary/benchmark/)
- [Boosted Post](https://oppira.com/glossary/boosted-post/)
- [Bounce Rate](https://oppira.com/glossary/bounce-rate/)
- [Brand Mentions](https://oppira.com/glossary/brand-mentions/)
- [Click-Through Rate (CTR)](https://oppira.com/glossary/click-through-rate/)
- [Cohort Analysis](https://oppira.com/glossary/cohort-analysis/)
- [Community Management](https://oppira.com/glossary/community-management/)
- [Competitive Advantage](https://oppira.com/glossary/competitive-advantage/)
- [Competitive Intelligence](https://oppira.com/glossary/competitive-intelligence/)
- [Competitive Landscape](https://oppira.com/glossary/competitive-landscape/)
- [Content Calendar](https://oppira.com/glossary/content-calendar/)
- [Conversion Rate](https://oppira.com/glossary/conversion-rate/)
- [Dark Social](https://oppira.com/glossary/dark-social/)
- [Data Visualization](https://oppira.com/glossary/data-visualization/)
- [Engagement Rate](https://oppira.com/glossary/engagement-rate/)
- [Facebook Ads Library](https://oppira.com/glossary/facebook-ads-library/)
- [Facebook Insights](https://oppira.com/glossary/facebook-insights/)
- [Funnel Analysis](https://oppira.com/glossary/funnel-analysis/)
- [Hashtag Strategy](https://oppira.com/glossary/hashtag-strategy/)
- [Impressions](https://oppira.com/glossary/impressions/)
- [Influencer Marketing](https://oppira.com/glossary/influencer-marketing/)
- [Instagram Insights](https://oppira.com/glossary/instagram-insights/)
- [Instagram Reels Analytics](https://oppira.com/glossary/instagram-reels-analytics/)
- [KPI (Key Performance Indicator)](https://oppira.com/glossary/kpi/)
- [Market Positioning](https://oppira.com/glossary/market-positioning/)
- [Market Research](https://oppira.com/glossary/market-research/)
- [Organic Reach](https://oppira.com/glossary/organic-reach/)
- [Paid Reach](https://oppira.com/glossary/paid-reach/)
- [Porter's Five Forces](https://oppira.com/glossary/porters-five-forces/)
- [Predictive Analytics](https://oppira.com/glossary/predictive-analytics/)
- [Reach](https://oppira.com/glossary/reach/)
- [Real-Time Analytics](https://oppira.com/glossary/real-time-analytics/)
- [ROI (Return on Investment)](https://oppira.com/glossary/roi/)
- [Sentiment Analysis](https://oppira.com/glossary/sentiment-analysis/)
- [Share of Voice](https://oppira.com/glossary/share-of-voice/)
- [Social Listening](https://oppira.com/glossary/social-listening/)
- [Social Media Algorithm](https://oppira.com/glossary/social-media-algorithm/)
- [Social Media Audit](https://oppira.com/glossary/social-media-audit/)
- [Social Monitoring](https://oppira.com/glossary/social-monitoring/)
- [Social Proof](https://oppira.com/glossary/social-proof/)
- [SWOT Analysis](https://oppira.com/glossary/swot-analysis/)
- [Twitter Analytics](https://oppira.com/glossary/twitter-analytics/)
- [Twitter Spaces Analytics](https://oppira.com/glossary/twitter-spaces-analytics/)
- [Unique Selling Proposition (USP)](https://oppira.com/glossary/unique-selling-proposition/)
- [User-Generated Content (UGC)](https://oppira.com/glossary/user-generated-content/)
- [Value Proposition](https://oppira.com/glossary/value-proposition/)
- [Virality Rate](https://oppira.com/glossary/virality-rate/)

## Frequently Asked Questions

### What is Oppira?
Oppira is an adaptive marketing system for small teams. It runs one loop: Intel watches your competitors across social, ads, landing pages and reviews, Playbook keeps your marketing strategy current as the market moves, and Studio turns that strategy into content that is ready to ship. You go from signal to shipped without switching tools.

### Who is Oppira for?
Oppira is built for SaaS companies without a marketing team: founders and solo marketers who need the competitive edge of an enterprise war room without the headcount. If you are responsible for both watching the market and shipping the marketing, Oppira does the legwork so you can stay the strategist.

### How is Oppira different from a competitive intelligence tool?
Most competitive intelligence tools stop at the report. Oppira is a system: the intelligence flows into a living playbook, and the playbook flows into the content you actually publish. You do not just learn what a competitor changed, your marketing changes with it.

### What channels does Oppira track?
Oppira tracks competitors across Facebook, Instagram, X (Twitter) and LinkedIn, plus landing pages, Google and Meta ad libraries, Trustpilot reviews and open-web mentions. That is nine channels of signal. Active profiles are scanned daily, quieter ones a couple of times a week, ads while they are running and landing pages weekly, with no manual monitoring on your side.

### Where does the data come from?
Oppira uses public sources only: social profiles, ad libraries, competitor websites, review platforms and the open web. Scans run daily. There are no logins and no private data, nothing your competitors could not already see about you.

### Does the AI publish on its own?
No. Everything goes through your review by default. Playbook changes are proposed and you approve them, and content is drafted and you sign off before it ships. Oppira does the legwork, but you stay the strategist and nothing goes out in your name without your approval.

### How much does Oppira cost?
Oppira has three paid plans and no free tier. Starter is $39 a month, Basic is $79 a month, and Pro is $149 a month. All three run the whole loop, including Studio; the higher plans widen what is watched, add your own paid ads and raise the agent and refresh allowances. Annual billing saves 15 percent, and you can cancel anytime.

### How long does setup take?
Minutes. Name your competitors, connect your channels, and you are done. Your first alerts arrive the same day, market trends build up from there, and a draft of your marketing playbook is ready within a few days of data.

### What if I only need the monitoring part?
Starter is the monitoring plan: up to 5 competitors across Facebook, Instagram, X and LinkedIn, with alerts, market trends, analytics, the marketing playbook and Studio. Basic and Pro widen what is watched (reviews, competitor ads, landing pages) rather than changing what you do with it.

### Does Oppira have an MCP server?
Yes. Basic and Pro include MCP (Model Context Protocol) access, so you can connect Claude, Cursor or any MCP client to your live Oppira workspace. Your competitors, alerts and playbook become read-only tools your assistant can call, and you generate a personal API key in the web app to authenticate.

### Is there an Oppira CLI?
Yes. The official Oppira CLI (install it with npm install -g @oppira/cli) puts the platform in your terminal as scriptable, JSON-friendly commands: over 100 of them across twelve groups, covering competitor intelligence, your marketing playbook, scheduled email reports, generated artifacts, your own paid ad accounts, Studio publishing and the Oppira AI agent. It needs Node.js 20 or newer, and it comes with the Pro plan, which unlocks every command group.

### What is the difference between the Starter, Basic and Pro plans?
Starter ($39 a month) tracks up to 5 competitors across Facebook, Instagram, X and LinkedIn with daily tracking, alerts, market trends, analytics, the marketing playbook and Studio. Basic ($79 a month) tracks up to 10 competitors and adds Trustpilot reviews, competitor Facebook and Google ads, landing-page change tracking, three scheduled reports, MCP access and connecting your own ads channel to read performance. Pro ($149 a month) tracks up to 20 competitors, keeps 12 months of history, adds managing your own paid ads, ten scheduled reports and the Oppira CLI. Studio is the same on all three: the calendar, drafting, publishing to thirteen platforms, brand kit and comment inbox.

### Is there a free plan or a free trial?
There is no free plan, but every plan starts with a 7-day free trial, and no card is needed to start it. The trial runs on the plan you pick, with up to 5 competitors. Add a payment method before it ends and the plan carries on; if you do not, the trial simply ends and nothing is charged. Each account gets one trial.

### How much do I save with annual billing?
Annual billing saves you 15 percent versus paying monthly. Starter works out to $33 a month ($398 a year) instead of $39, Basic to $67 a month ($806 a year) instead of $79, and Pro to $127 a month ($1,520 a year) instead of $149.

### Can I cancel or change my plan anytime?
Yes. You can upgrade, downgrade or cancel at any time. Upgrades take effect immediately, and if you cancel you keep access until the end of your current billing period. There are no long-term contracts.

### What happens when I reach my competitor limit?
Each plan has a maximum number of tracked competitors per brand: 5 on Starter, 10 on Basic and 20 on Pro. When you reach the limit you can stop tracking a competitor to free up a slot, or upgrade for more slots and a longer data history.

### What happens to my data if I cancel?
Nothing is deleted. Your workspace is archived: the competitors, playbook and history you built are kept exactly as you left them, while tracking, alerts and Studio pause and the app itself is locked until a plan is active again. Picking a plan reopens the same workspace rather than starting a new one.

### Can I run more than one brand?
Every plan includes one brand, and Basic and Pro can add more as a purchased quantity on the subscription: $49 a month per extra brand on Basic and $99 a month on Pro. Each brand keeps its own competitors, playbook, calendar and connected channels, and the Studio daily budgets are counted per brand rather than shared across them.

## Company

- [About Us](https://oppira.com/about/): Where the name comes from, the founder's story, and our mission
- [Contact](https://oppira.com/contact/): Get in touch with our team

## Legal

- [Privacy Policy](https://oppira.com/privacy-policy/): How we handle your data
- [Terms of Service](https://oppira.com/terms-of-service/): Terms and conditions

## Contact

- Website: https://oppira.com
- Email: hello@oppira.com
- Company: Scale Studio LLC, Cheyenne, Wyoming, United States

## Last updated

2026-10-30