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Oppira

Watch the market. Decide. Publish.

Oppira watches your competitors across 9+ channels, keeps your playbook current as they move, and turns the strategy into content that ships.

See how it works
npm install -g @oppira/cli
Plans from $39 a month · Cancel anytime

The real interface, on invented data. Click anything in it.

Synced 12 minutes ago · tracking 4 companies
Add competitor

Good morning, Gabor.

9 changes worth knowing this week.

4 need your attention today.

This week

3 highlights

Companies

4 tracked
+ Add competitor
O
OppiraYou
Edit
128
posts
V
Veltrix
EditTrackingWatch onlyDelete
412
posts
S
Sondera
EditTrackingWatch onlyDelete
96
posts
N
Norvane
EditTrackingWatch onlyDelete
274
posts

Open your playbook

You have an active marketing strategy. Recent signals from your competitors may warrant updates.

Intel · 01

We watch your market so you don't have to

9+ marketing channels, tracked every day. The moves find you as alerts, settle into insights, and turn into the brief you were going to write anyway.

Scroll. The market moves, and the moves come to you.

VeltrixEntry pricing cut 15%PRICING CHANGE DETECTED
about 2 hours ago

The entry plan dropped from $39 to $33 on the public pricing page, and the same 15% is running as the headline in four live Meta ad sets. The change went up without an announcement post.

VeltrixMeta ad frequency doubledNEW AD CAMPAIGN LAUNCHED
about 5 hours ago

Four new ad sets went live since Monday, all pointing at the discounted entry plan across 4 Meta placements. Daily frequency is up 4.1x on the previous fortnight while the creative stayed unchanged.

SonderaSwitching-cost claim repeatedMESSAGING SHIFT DETECTED
about 9 hours ago

The second LinkedIn post this week built on the cost of leaving an incumbent, reworded from Tuesday's version and posted at the same hour. Both carried the same CTA and together drew 214 engagements.

NorvaneFourteen reviews left unansweredREVIEW ACTIVITY DETECTED
1 day ago

Fourteen new reviews landed in nine days, nine of them under four stars, and not one has a reply. Two name onboarding time directly, which is the objection your own playbook already answers.

THREAT
Veltrix

Veltrix is buying reach, not winning it

Nine straight days of paid discount ran against flat organic reach, so the cut is funding volume rather than converting demand. Two of your ad sets share placements with theirs, which is where the cost lands first.

TREND
6 competitors

Short video is taking share across the whole set

Short video went from a fifth of everything posted to nearly half in 30 days, and the four who moved earliest hold the top engagement median.

OPPORTUNITY
3 channels

Nobody in the set answers their reviews

Not one competitor replied to a review this month across three review channels, while 61 new reviews came in. The conversation layer is unclaimed, and answering it costs nothing but attention.

Assistant 6 competitors · live

Today's alerts and this week's insights are already in context.

Veltrix cut entry pricing 15% and doubled their ad frequency. Test or push? Write it up for Monday.

U
Called Oppira
Reading today's alerts.

A push, not a test. The discount has run in paid for nine straight days while their organic reach stayed flat, so the price is buying volume. Two of your ad sets sit in the same auction. Here is the brief.

Ask anything about your market
Counter-move brief: Veltrix
Generating…
CodePreview
Playbook · 02
Your strategy is a living document
Your positioning, messaging and battlecards live in one playbook. When Intel spots a change that matters, the playbook proposes an update. You approve it, and the system remembers why.
  • A living marketing playbook, structured layer by layer
  • Battlecards for every competitor, refreshed as they move
  • Agent-proposed edits you accept or decline, nothing changes silently
  • Full change history: what changed, when, and what triggered it
What the brand stands for
The slow-moving layer. Positioning, customer profiles, value props, objections. Reviewed quarterly, rewritten only when the market gives us a reason.
Positioning Statement
High confidenceMark as reviewed
We serve small marketing teams where the person reading the research is the person doing the work. Two to fifteen people, no analyst in the middle, no research function to hand anything off to.
We lose to enterprise suites when procurement runs the decision and the buyer needs a seat count, an SSO line item and a security review. This year that is a trade we are happy to make.
The public line stays short: competitive intelligence that arrives already interpreted, for the people who also have to act on it.
Ideal Customer Profiles
Medium confidenceMark as reviewed
The operator owns the channel and the budget in the same head. They are not short of data, they are short of an hour to read it, so the research has to arrive with the conclusion already attached.
The agency lead has to show a client something defensible on Monday morning. What they buy is the audit trail: what changed, when, and what we did about it.
Both buy in the week after a competitor move they did not see coming. Neither will read a fifty-page report, and both will read four lines that name what changed.
Competitive Alternatives
High confidenceMark as reviewed
The honest alternative is not a competitor, it is a spreadsheet and an afternoon. Named tools win on breadth, the spreadsheet wins on price, and doing nothing wins whenever the market is quiet.
We win when the market is not quiet, which is most quarters, and the trigger is almost always a move a competitor made in public: a price change, a new landing page, an ad set that suddenly tripled.
What converts is never the alert on its own. It is the alert arriving with the draft that answers it, in the voice this section already agreed on.
Differentiation
High confidenceMark as reviewed
Sondera goes deeper on enterprise workflow: approvals, seat management, an audit log a security team will sign off on. We do not contest that, and we say so on sales calls before anyone has to find out the hard way.
Veltrix has the larger data set and the longer history. They win any question that starts with the last three years. Ours start with this week.
What we contest is the distance between noticing a move and shipping a response to it. That is the only row in this table we intend to win, and every product decision this quarter is scored against it.
Studio · 03
You can create your posts and ads automatically and just hit publish
Every element has a source behind it: the words, the price, the link, the hour. Then the picture itself comes apart, layer by layer.
The words, written to your message pillars
writeryour message pillars, your brand voice
promotionsthe was-price and the expiry
utm linkstagged, and opened before it ships
schedulerthe hour your cadence says is yours
pricingread off the live plan, never typed
creativeyour template, with its fields filled
OOppiraScheduled · Tuesday 10:30
Your whole competitor set, in one weekly read.
Starter is $33 a month for the first year, was $39. Built for teams of two to fifteen, with no analyst in the middle.
Offer ends March 24.
oppira.com/starter/?utm_source=LI&utm_medium=organic&utm_campaign=starter2603…
Watch the market.Decide. Publish.the adaptive marketing system · oppira.comStarterper month$39Offer ends March 24$33
LikeCommentRepost
Agent · CLI · MCP
It works like chatting with a 5+ people marketing team.
One adaptive marketer agent runs the whole system with you. Reach it from the dashboard, from your shell, or over MCP inside the tools you already work in.
Start where you already are: a shell.
terminaloppira cli · mcp connected
oppira comp list
  NAME       TRACK  INSIGHTS  ALERTS  KIND
  Veltrix    on     on        on      competitor
  Sondera    on     on        on      competitor
  Norvane    on     on        on      competitor
  … 9 more · 12 tracked
oppira studio channels
  TARGET (--channel)   HANDLE     STATUS
  linkedin:9184        Oppira     connected
  instagram:4471       @oppira    connected
  facebook:2260        Oppira     connected
oppira playbook show
  updatedAt  6 days ago
  sections   24
  - positioning: Positioning Statement
  - channel-strategy: Channel Strategy
  - counter-moves: Counter Moves
claude
✻ Claude Code · oppira mcp connected
what moved last week? give me the short read
Reading this week's alerts and the playbook before I answer.
oppira - get_alerts (MCP)(days: 7)
9 alerts · 6 competitors · 4 high priority
oppira - compare_competitors_timeline (MCP)(window: "30d")
Veltrix: paid frequency 4.1x, organic reach flat
Sondera: cadence unchanged, tone shifted to switching cost
Norvane: 14 new reviews, none answered
oppira - get_playbook (MCP)()
24 sections · positioning last reviewed 6 days ago
Veltrix cut entry pricing 15% and put the discount straight into paid.
Nine days, four ad sets, organic flat: they are buying volume.
Your playbook counters on service, not price, so matching would fight on
their ground. Answer on switching cost, and take the review channel.
oppira studio calendar-generate --prompt "counter the price cut on switching cost"
  ✓ Calendar generation triggered.
  7 posts · 3 channels · 1 ad variant · week of Sep 1
  Drafted into Studio · nothing published yet
Working… (esc to interrupt)
>oppira studio calendar-generate --prompt "counter the price cut on switching cost"
CLI and MCP access included · oppira CLI · MCP server
Getting started
You don't have to talk to a sales rep. Easy and fast onboarding
No onboarding calls, no consultants. Add your competitors and the loop starts turning on day one.
Step 1
Add competitors
Point Oppira at up to 20 rivals. Tracking starts immediately, across every channel.
Step 2
First signal
Alerts and insights arrive as the first scans complete. You already know what changed.
Step 3
Playbook drafted
Oppira drafts your positioning, messaging and battlecards. You review and approve.
Step 7
First content out
Studio plans the week and ships your first on-strategy posts. The loop is turning.
Total coverage
Every channel your competitors use
Oppira pulls continuous signal from every surface your competitors show up on, and turns it into strategy and content.
Facebook
Posts & engagement
Instagram
Posts & reels
X
Posts & replies
LinkedIn
Company updates
Webpages
Landing-page changes
Internet
Mentions & visibility
Google Ads
Google Ads
Live creatives & copy
Facebook Ads
Meta Ads
FB & IG ad library
Trustpilot
Voice of customer
The product, page by page
Explore every capability in depth
Dedicated pages for every capability, and every way to use them: in the app, from your terminal, or straight from your AI.
Intel · see
Core
Automatic Daily Tracking
Never miss a competitor move. Everything tracked for you, every single day.
AI-powered
Alerts & Insights
Get notified the moment something important happens, with the "so what" attached.
Analytics
Analytics & Charts
Visualize competitor performance across social, ads and reviews.
Playbook · decide
AI-powered
Marketing Playbook
A living strategy document: foundation, positioning, messaging and channels.
Pro
Marketing Battlecards
Per-competitor playbooks with counter-moves, refreshed as rivals move.
Audit
Change History
Every strategy change logged: what changed, when, and what triggered it.
Studio · act
Core
Content Calendar
A publishing plan generated from your playbook, not from a blank page.
AI-powered
Posts, Comments & Ads
Drafts in your brand voice, grounded in strategy and competitor context.
Brand
Brand Kit & Channels
Voice, assets and connected accounts that keep everything consistent.
Access · connect
In-app AI
AI Chat & Agents
Chat with an agent that knows your market, grounded in your data.
Terminal
Command Line
Run competitor intel, playbook and battlecards as scriptable commands.
Integrations
MCP Access
Query your competitive data from Claude, Cursor or any MCP client.
Early teams
We are marketers and business owners and we built Oppira to use it every day for people like us
Oppira is shaped for the small marketing teams who don't want to hire 5+ people and many expensive AI and marketing tools: founders, marketing leads and agencies who can't afford to react late.
"We found out about a competitor's price move at 9am and had a response post live by lunch. That used to take us two weeks and three meetings."
ML
Marketing lead
B2B SaaS, 11 people
"The playbook is the first strategy doc we've had that doesn't rot. It changes when the market does, and it shows me exactly why it changed."
FO
Founder
E-commerce brand
"I stopped screenshotting competitor ads into Slack. Oppira sees them before I do, and the calendar already reflects what we should do about it."
HG
Head of growth
Marketing agency
More than a tool
A resource library built for marketing teams
Skip the buzzwords. Real guides on how competitive intelligence works in practice, a glossary that defines every term you'll meet along the way, and Signals, our own measurement programme for what the tracked market actually does.
Guide·28 min read
What is Competitor Analysis?
The Complete Guide to Competitor Analysis for Modern Businesses
Read the guide 
Guide·21 min read
How to Do a Competitive Analysis (Step-by-Step)
A Practical, Step-by-Step Walkthrough of How to Do a Competitive Analysis That Changes Decisions
Read the guide 
Guide·19 min read
Competitive Intelligence
The Complete Guide to Competitive Intelligence for Social Media
Read the guide 
Questions
Everything else you'd ask
Oppira is an adaptive marketing system for small teams. It runs one loop: Intel watches your competitors across social, ads, landing pages and reviews, Playbook keeps your marketing strategy current as the market moves, and Studio turns that strategy into content that is ready to ship. You go from signal to shipped without switching tools.
Oppira is built for small marketing teams, founders and solo marketers who need the competitive edge of an enterprise war room without the headcount. If you are responsible for both watching the market and shipping the marketing, Oppira does the legwork so you can stay the strategist.
Most competitive intelligence tools stop at the report. Oppira is a system: the intelligence flows into a living playbook, and the playbook flows into the content you actually publish. You do not just learn what a competitor changed, your marketing changes with it.
Oppira tracks competitors across Facebook, Instagram, X (Twitter) and LinkedIn, plus landing pages, Google and Meta ad libraries, Trustpilot reviews and open-web mentions. That is nine channels of signal. Active profiles are scanned daily, quieter ones a couple of times a week, ads while they are running and landing pages weekly, with no manual monitoring on your side.
Oppira uses public sources only: social profiles, ad libraries, competitor websites, review platforms and the open web. Scans run daily. There are no logins and no private data, nothing your competitors could not already see about you.
No. Everything goes through your review by default. Playbook changes are proposed and you approve them, and content is drafted and you sign off before it ships. Oppira does the legwork, but you stay the strategist and nothing goes out in your name without your approval.
Oppira has three paid plans and no free tier. Starter is $39 a month, Basic is $79 a month, and Pro is $149 a month. All three run the whole loop, including Studio; the higher plans widen what is watched, add your own paid ads and raise the agent and refresh allowances. Annual billing saves 15 percent, and you can cancel anytime.
Minutes. Name your competitors, connect your channels, and you are done. Your first alerts and insights arrive the same day, and a draft of your marketing playbook is ready within a few days of data.
Starter is the monitoring plan: up to 5 competitors across Facebook, Instagram, X and LinkedIn, with alerts, insights, analytics, the marketing playbook, battlecards and Studio. Basic and Pro widen what is watched (reviews, competitor ads, landing pages) rather than changing what you do with it.
Yes. Basic and Pro include MCP (Model Context Protocol) access, so you can connect Claude, Cursor or any MCP client to your live Oppira workspace. Your competitors, insights, battlecards and playbook become read-only tools your assistant can call, and you generate a personal API key in the web app to authenticate.
Yes. The official Oppira CLI (install it with npm install -g @oppira/cli) puts the platform in your terminal as scriptable, JSON-friendly commands: over 100 of them across twelve groups, covering competitor intelligence, your marketing playbook, battlecards, scheduled email reports, generated artifacts, your own paid ad accounts, Studio publishing and the Oppira AI agent. It needs Node.js 20 or newer, and it comes with the Pro plan, which unlocks every command group.
Oppira
Most tools show you data. Oppira automates your marketing.
Intelligence becomes strategy. Strategy becomes content. Pick a plan and see your first playbook update this week.